# Commemorative Confectionery Plates Cadbury Created a Special Plate Design Inspired by Royalty By Laura McQuarrie | Published 2021-04-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/special-plate References: [mobilemarketingmagazine](https://mobilemarketingmagazine.com/cadbury-creme-egg-50th-anniversary-golden-goobilee-commemorative-plate-depop-trussell-trust-carat-elvis-ladbible-twitter) To mark its 50th anniversary, [Cadbury](https://www.trendhunter.com/trends/cadbury-products) created a special plate with a commemorative design that ties in with its Golden Goobilee celebrations. The plate was created in collaboration with UK China manufacturers Duchess China and the limited-edition design will be sold on Depop. All of the plates will be sequentially priced from £1 up to £50 and all of the proceeds from the sale of the [commemorative plates](https://www.trendhunter.com/trends/esther-price-candies-anniversary-box) will go towards supporting The Trussell Trust. To support the launch of these special plates, Cadbury teamed up with Carat, LadBible and [Twitter](https://www.trendhunter.com/trends/limited-edition-bar) for takeover experiences, video content and editorial coverage. There's also an accompanying ad that shows the limited-edition Cadbury plates literally being dropped to announce their arrival. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 31% | Activity: 9% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Commemorative Tableware:** The use of commemorative designs on plates and other tableware for special events and milestones presents an opportunity for companies to create limited-edition collections and generate buzz around their brand. - **Sequential Pricing:** The use of sequentially priced limited-edition items like the Cadbury plates creates excitement around the purchase experience and presents an opportunity for companies to capitalize on the demand for collectible items. - **Charity Tie-ins:** Aligning limited-edition items with a charitable cause presents an opportunity for companies to generate positive brand associations and increase sales while giving back to their community or a cause they support. ### Industries Being Reshaped - **Tableware Manufacturing:** Manufacturers of tableware could explore the use of special designs and limited-edition collections to generate buzz around their products and engage consumers in unique buying experiences. - **Consumer Goods:** Companies in the consumer goods industry could explore the use of sequentially priced limited-edition items and charity tie-ins to drive sales and create positive brand associations among consumers. - **Marketing and Advertising:** Marketing and advertising agencies could work with companies to create takeover experiences, video content, and editorial coverage around limited-edition products and generate buzz around their brand. ## Related on Trend Hunter - [Royal Celebration Chocolates](https://www.trendhunter.com/trends/cadbury-products.md) - [Celebratory Hot Chocolate Promotions](https://www.trendhunter.com/trends/cadbury-200th-anniversary-promotion.md) - [Vintage-Style Candy Branding](https://www.trendhunter.com/trends/cadbury-yours-for-200-years.md) - [Legacy Chocolate Brand Packaging](https://www.trendhunter.com/trends/cadbury-200th-anniversary.md) - [Merit-Based Shareable Chocolates](https://www.trendhunter.com/trends/made-to-share-packaging.md) - [Luxe King-Honoring Cakes](https://www.trendhunter.com/trends/coronation-cake.md) - [Laser-Engraved Chocolate Bars](https://www.trendhunter.com/trends/laser-engraved-chocolate-bars.md) - [Branded Chocolate Caramel Cakes](https://www.trendhunter.com/trends/cadbury-caramel-celebration-cake.md) - [Confidence-Boosting Candy Bars](https://www.trendhunter.com/trends/cadbury-and-the-princes-trust.md)