# Rainforest Protection Peanut Butters Whole Earth's Special Peanut Butter Helps to Plant Trees By Laura McQuarrie | Published 2022-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/special-peanut-butter References: [fabnews.live](https://fabnews.live/whole-earth-increases-commitment-to-protect-the-rainforest-with-new-special-edition-peanut-butter/) & [wholeearthfoods](https://www.wholeearthfoods.com/)  Whole [Earth's](https://www.trendhunter.com/trends/whole-earth-drizzler) Golden Rainforest Edition is a special peanut butter product that has been created to support rainforest conservation. 25% of the profits from this new special-edition peanut butter product will help to protect the diverse Sumatran ecosystem via the Sumatran Orangutan Society ([SOS](https://www.trendhunter.com/trends/hydration-drink-mixes)) and in 2022 alone, the brand has a goal of planting 50,000 trees. This new peanut butter product has a rich and natural golden color thanks to roasted nuts and its recipe received two stars at the Great Taste Awards 2021. The product for consumers who want to play a part in protecting biodiversity focuses on aiding the Leuser ecosystem, an area known as the Forever Forest—this unique place is the only area where critically endangered animals like tigers, elephants, orangutans and rhinos co-exist. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 27% | Activity: 34% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Rainforest Conservation Products:** Creating innovative products that raise funds for rainforest conservation efforts. - **Sustainable Food Production:** Developing food products that support sustainable agriculture and ecosystems. - **Corporate Social Responsibility:** Integrating social and environmental initiatives into business operations to help protect natural resources. ### Who This Affects Most - **Food Manufacturing:** Creating products that support rainforest protection through sustainable ingredient sourcing and distribution. - **Retail:** Providing customers with options to purchase environmentally conscious products that also contribute to conservation efforts. - **Non-profit Organizations:** Partnering with businesses to create products that support their mission and raise funds for conservation efforts. ## Related on Trend Hunter - [Free-From Peanut Butter Ranges](https://www.trendhunter.com/trends/whole-earth-100-nuts.md) - [Protein-Enhanced Peanut Butters](https://www.trendhunter.com/trends/protein-crunch-peanut-butter.md) - [Squeezable Bottled Peanut Butters](https://www.trendhunter.com/trends/whole-earth-drizzler.md) - [Squeezable Caramel Nut Butters](https://www.trendhunter.com/trends/salted-caramel-drizzler.md) - [Richly Flavored Peanut Butters](https://www.trendhunter.com/trends/dark-roast-peanut-butter.md) - [Plant-Based Peanut Butter Cups](https://www.trendhunter.com/trends/loveraw-peanut-butter-cups.md) - [Returning Almond Butter Products](https://www.trendhunter.com/trends/cherry-bakewell.md) - [Herbaceous Peanut Butters](https://www.trendhunter.com/trends/sage-onion-stuffing-peanut-butter.md) - [Anti-Deforestation Cosmetics](https://www.trendhunter.com/trends/save-the-fing-rainforest-nourishing-oil.md)