# Fan-Centered Stadium Menus Kellanova Shared a Special Menu for Cheez-It and Pop-Tarts Bowl Games By Laura McQuarrie | Published 2025-01-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/special-menu References: [newsroom.kellanova](https://newsroom.kellanova.com/2024-12-10Kellanova-Teams-Up-With-Levy-to-Create-Fun-Craveable-Menu-for-Cheez-It-R-and-Pop-Tarts-R-Bowl-Games-at-Camping-World-Stadium#assets_all)  Football fans who attended the 2024 Pop-Tarts Bowl and the Cheez-It Citrus Bowl were treated to a limited-time, special menu that showcased the use of both [Kellanova](https://www.trendhunter.com/trends/pringles-x-cheezit-snack-stadiums) brand products in unconventional ways. With Levy—the leading food, beverage, and hospitality brand in sports and entertainment—Kellanova gave snackers the chance to experience everything from the warm, freshly baked PB&J Pop-Tarts Bavarian Pretzel to the [Swicy](https://www.trendhunter.com/trends/kilwins) Cheez-It Bird Dog. “Kellanova always enjoys showcasing how [Cheez-It crackers and Pop-Tarts](https://www.trendhunter.com/trends/popup-bagels-x-cheezit-spreads) can extend far beyond breakfast or snack time to transform a stadium food experience for fans. This collaboration highlights the versatility and excitement our iconic brands bring to stadiums and arenas,” said Jessica Waller, General Manager, Kellanova Away From Home. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 87% | Activity: 69% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Interactive Food Experiences:** Stadiums are transforming into culinary spaces where brands create unique, immersive food experiences that engage fans. - **Brand Collaborations in Sports:** Partnerships between food brands and sports events are innovating traditional stadium offerings by crafting exclusive menus. - **Experimental Flavors:** Stadium menus are exploring unconventional flavor pairings to enhance the overall fan experience and attract adventurous eaters. - **Fan-centric Food Innovation:** Tailored food offerings in stadiums are being designed to pique fan interest and highlight the adaptability of well-known snack brands. ### Who This Affects Most - **Sports and Entertainment Hospitality:** The sports and entertainment sector is increasingly partnering with food brands to deliver memorable dining experiences that complement the event atmosphere. - **Food and Beverage Innovation:** Innovative menu items at sports events are pushing the boundaries of traditional food service, showcasing how brands can creatively leverage their products. - **Event Catering and Concessions:** Stadiums and arenas are expanding their guest services by collaborating with food brands to revamp their concessions with attention-grabbing offerings. ## Related on Trend Hunter - [Dual-Snack Game Day Partnerships](https://www.trendhunter.com/trends/pringles-x-cheezit-snack-stadiums.md) - [Football Tournament-Themed Crackers](https://www.trendhunter.com/trends/kordeezy-fantacheezy.md) - [Fan Fantasy Experiences](https://www.trendhunter.com/trends/2024-cheezit-citrus-bowl.md) - [Edible Pastry Mascots](https://www.trendhunter.com/trends/edible-mascot.md) - [Cracker-Crusted Turkey Legs](https://www.trendhunter.com/trends/cheezitcrusted-turkey-legs.md) - [Quirky Edible Mascots](https://www.trendhunter.com/trends/team-sprinkles.md) - [On-Field Makeover Stations](https://www.trendhunter.com/trends/cheezit-flexin-section.md) - [Toaster Pastry Prediction Platforms](https://www.trendhunter.com/trends/prop-tarts.md) - [Toaster Pastry Mascots](https://www.trendhunter.com/trends/pop-tarts-bowl.md)