# Seasonal Loyalty Programs Starbucks is Offering a Special Loyalty Card Just for the Summer Season By Katherine Pendrill | Published 2016-07-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/special-loyalty-card References: [brandeating](http://www.brandeating.com/2016/07/starbucks-offering-buy-five-iced-drinks-get-one-free-loyalty-card.html) & [consumerist](https://consumerist.com/2016/07/18/starbucks-brings-back-iced-sampler-cards-program-separate-from-star-rewards/) While [Starbucks](https://www.trendhunter.com/trends/coffee-loop) already has a rewards program in place, the global coffee shop chain is launching a special loyalty card just for the summer season. Designed to promote its iced drinks during the hottest months of the year, the new loyalty plan gives consumers a budget-friendly way to beat the heat. Starbucks' new promotion involves rewarding customers with one free Grande iced drink after purchasing a total of five iced drinks. In order to start tracking their drink purchases, customers will have to ask their local barista for an iced sampler card. Customers will then receive a sticker for each purchase of a Grande iced tea or coffee. The special loyalty card is available now and consumers will only have until August 8th to start racking up rewards. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 25% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Summer Loyalty Programs:** Disruptive innovation opportunity: Create specialized loyalty programs that align with seasonal promotions to incentivize consumer engagement during specific times of the year. - **Iced Drink Promotions:** Disruptive innovation opportunity: Develop targeted promotions that focus on increasing sales of specific drink offerings, such as iced beverages, during certain seasons or weather conditions. - **Limited-time Rewards:** Disruptive innovation opportunity: Implement time-limited reward programs to create a sense of urgency and encourage customers to make repeat purchases within a specific timeframe. ### Industries Being Reshaped - **Coffee Shop Chains:** Disruptive innovation opportunity: Introduce innovative loyalty programs or special promotions to stand out in the highly competitive coffee shop industry and attract new customers. - **Beverage Retail:** Disruptive innovation opportunity: Utilize targeted loyalty programs and seasonal promotions to increase customer loyalty and sales in the beverage retail sector. - **Food and Beverage:** Disruptive innovation opportunity: Explore creative ways to incorporate seasonal offerings and innovative loyalty systems to drive customer engagement and boost sales in the food and beverage industry. ## Related on Trend Hunter - [Summer-Themed Cafe Rewards Games](https://www.trendhunter.com/trends/starbucks-summer-game-adventure-awaits.md) - [Connect-the-Dot Coffee Rewards](https://www.trendhunter.com/trends/coffee-loop.md) - [QSR Summer Promotions](https://www.trendhunter.com/trends/starbucks-canada-offers-mobile-ordering.md) - [Bespoke QSR Beverages](https://www.trendhunter.com/trends/summer-drinks-1.md) - [Reimagined Loyalty Programs](https://www.trendhunter.com/trends/rewards-system.md) - [Limited-Time QSR Summer Menus](https://www.trendhunter.com/trends/starbucks-summer-menu.md) - [Free QSR Coffee Discounts](https://www.trendhunter.com/trends/starbucks-monday.md) - [Customizable Summer Drink Menus](https://www.trendhunter.com/trends/summer-menu-remix.md) - [Vibrant Summer-Ready Drinkware](https://www.trendhunter.com/trends/starbucks-summer-merchandise.md)