# Protein-Rich Cereal Offerings Kellogg's Special K Protein Cereal Taps Ancient Grains and Honey By Kalin Ned | Published 2018-12-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/special-k-protein-cereal References: [kelloggs](https://www.kelloggs.com/en_US/products/special-k-cereal-protein-honey-almond-ancient-grains.html) The new Special K Protein [cereal and bar recipes](https://www.trendhunter.com/trends/kind-breakfast-protein) provide consumers with a delicious and enjoyable way for protein intake. The updated products are tied to a health-focused and nutrient-rich lifestyle. The new additions to the Special K Protein line-up tap into ancient grains with a honey and almond flavoring. That is, the offering boasts a delicious composition that utilizes black rice and burgundy sorghum flakes. [Kellogg's](https://www.trendhunter.com/trends/high-protein-bites) 'Special K Protein Honey Almond Ancient Grain cereal' boasts a total of 15 grams of [protein per serving](https://www.trendhunter.com/trends/multigrain-flakes) and when consumed with milk, individuals are able to hit 21 grams per a single bowl. Given the fact that protein is incredibly beneficial and much needed for a healthy diet, this range allows the consumer to indulge in nutritious habits in a very easy, hassle-free manner. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 31% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Protein-rich Cereal:** There is a growing demand for cereals that are high in protein, offering an opportunity for brands to create innovative and nutritious cereal options. - **Ancient Grains:** The use of ancient grains in cereal products can provide an innovative twist to traditional cereals and appeal to health-conscious consumers looking for unique and nutrient-rich options. - **Health-focused Nutrition:** Consumers are increasingly seeking out food products that promote health and well-being, opening up avenues for brands to develop nutritious offerings that cater to this demand. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry has an opportunity to capitalize on the protein-rich cereal trend by creating innovative and delicious products that cater to health-conscious consumers. - **Ancient Grain Products:** The ancient grain industry can explore partnerships with cereal brands to incorporate their unique grains into cereal offerings, tapping into the growing consumer interest in ancient grains. - **Health and Wellness:** The health and wellness industry can leverage the demand for nutritious cereal options by developing complementary products, such as protein bars and snacks, that align with consumers' health goals. ## Related on Trend Hunter - [Chocolatey Protein-Packed Cereals](https://www.trendhunter.com/trends/high-protein-bites.md) - [Protein-Enriched Classic Cereals](https://www.trendhunter.com/trends/honey-bunches-of-oats-protein.md) - [Protein-Enriched Breakfast Cereals](https://www.trendhunter.com/trends/cheerios-protein.md) - [Naturally Sweetened Protein Cereals](https://www.trendhunter.com/trends/legion-protein-cereal.md) - [Protein-Rich Granolas](https://www.trendhunter.com/trends/natures-path-love-crunch-granola.md) - [Protein-Rich Granola Lines](https://www.trendhunter.com/trends/rxbar-granola.md) - [Mineral-Enriched Cereals](https://www.trendhunter.com/trends/special-k-brown-sugar-cinnamon.md) - [Lightly Textured Granola Cereals](https://www.trendhunter.com/trends/crunchy-oat-granola.md) - [Protein-Enriched Granolas](https://www.trendhunter.com/trends/proteinpacked-granola.md)