# Olympic Cereal Boxes Kellogg's 'Gold Medal Edition' Special K Cereal Box Stars Olympians By Laura McQuarrie | Published 2016-08-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/special-k-cereal References: [trndmonitor](https://trndmonitor.com/industry-news-simone-biles-to-adorn-gold-medal-edition-boxes-of-kelloggs-special-k-red-berries/) & [KelloggsFamilyRewards](http://KelloggsFamilyRewards.com) In celebration of some of the incredible athletes from [Team USA](https://www.trendhunter.com/trends/chocolate-medals) who are competing at the Rio 2016 Olympics, [Kellogg's](https://www.trendhunter.com/trends/kelloggs-special-k-cereals) created a 'Gold Medal Edition' for its [Special K cereal](https://www.trendhunter.com/trends/kith-treats-for-kelloggs). The two-sided box design includes a panel that's dedicated to Simone Biles' big win and another on the reverse side to celebrate the U.S. women's gymnastics team competition win. For a limited time, the Gold Medal Edition Special K Red Berries box is available for free through the Kelloggs Family Rewards website while supplies last. The box design ties into the #GetsMeStarted hashtag, which invites people to share how they kickstart their days. For Biles, it's all about getting support from her teammates. A few of the other special-edition products that have been launched for this year's Olympic Games include branded chocolate bars, sneakers, watch straps and wallpaper designs. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 71% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Special-edition Olympic Products:** Creating limited edition products inspired by the Olympics to generate buzz and connect with consumers who are interested in the Games. - **Athlete-endorsed Branding:** Featuring Olympic athletes on product packaging to leverage their popularity and promote a sense of connection with consumers. - **Social Media Campaigns:** Using hashtags and social media to engage consumers and encourage them to share their own experiences related to the Olympics. ### Who This Affects Most - **Food and Beverage:** Food companies can create special-edition products inspired by the Olympics to attract consumers and boost sales. - **Sporting Goods:** Sporting goods companies can collaborate with Olympic athletes to create branded products and increase brand visibility. - **Marketing and Advertising:** Marketing agencies can work with brands to develop social media campaigns that capitalize on the excitement and engagement surrounding the Olympics. ## Related on Trend Hunter - [Indulgent Sports-Focused Chocolate Medals](https://www.trendhunter.com/trends/chocolate-medals.md) - [Paralympic Athlete-Celebrating Cereals](https://www.trendhunter.com/trends/nestl-cheerios.md) - [Rewarding Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-medals.md) - [Historic Athlete Cereal Packaging](https://www.trendhunter.com/trends/wheaties-century-box.md) - [Skier-Celebrating Pasta Packaging](https://www.trendhunter.com/trends/pasta-pack.md) - [Football-Themed Cereal Packaging](https://www.trendhunter.com/trends/general-mills-football-packaging.md) - [Athlete-Honoring Limited Beer Cans](https://www.trendhunter.com/trends/michelob-ultra-1.md) - [Golden Olympic Burrito Promotions](https://www.trendhunter.com/trends/team-chipotle.md) - [Olympic Capsule Apparel](https://www.trendhunter.com/trends/eam-usa-limited-capsule.md)