# Interactive Birthday Dessert Pints Häagen-Dazs' Special Frozen Treat Containers Share Snapcodes By Laura McQuarrie | Published 2020-06-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/special-frozen-treat References: [foodsided](https://foodsided.com/2020/06/19/haagen-dazs-60th-birthday-ice-cream/) This year, [Häagen-Dazs](https://www.trendhunter.com/trends/city-sweets-collection) is turning 60 and the ice cream brand is celebrating by sharing not just special frozen treats but also interactive product packaging and exclusive experiences. In shops, Häagen-Dazs will be sharing an exclusive Birthday Cake ice cream flavor, which can be purchased by the cup, cone or take-home pint—or enjoyed in a decadent [Birthday Cake Dazzler Sundae](https://www.trendhunter.com/trends/salted-brown-butter-cookie-dazzler). The flavor combines a vanilla cake batter ice cream base with classic yellow cake pieces, brownie batter frosting swirls and rainbow birthday sprinkles. For those with a sweet tooth who can't visit one of the shops, Häagen-Dazs is introducing [special edition packaging](https://www.trendhunter.com/trends/chobani-flip-greek-yogurt) for some of its classic flavors. With this packaging, Snapcodes give ice cream lovers the chance to step inside a life-size, augmented reality ice cream container. Image Credit: Häagen-Dazs ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 73% | Activity: 83% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Interactive Packaging:** Creating packaging with interactive elements, such as Snapcodes, to engage customers in unique experiences. - **Augmented Reality:** Incorporating augmented reality technology into product packaging to provide immersive and interactive brand experiences. - **Limited Edition Products:** Introducing special edition flavors and packaging to celebrate milestones and create excitement around the brand. ### Industries Being Reshaped - **Food and Beverage:** Leveraging interactive packaging and limited edition products to enhance customer engagement and loyalty in the food and beverage industry. - **Confectionery:** Utilizing augmented reality technology in packaging to differentiate confectionery products and create memorable consumer experiences. - **Retail:** Exploring interactive packaging and limited edition items to drive foot traffic and increase sales in the retail industry. ## Related on Trend Hunter - [Playfully Indulgent Ice Cream](https://www.trendhunter.com/trends/city-sweets-collection.md) - [Logo-Shaped Ice Cream Bars](https://www.trendhunter.com/trends/hagendazs-stickbars.md) - [Convenient Indulgence Ice Creams](https://www.trendhunter.com/trends/hagendazs-festive-dessert-collection.md) - [Founder-Honoring Ice Creams](https://www.trendhunter.com/trends/hagendazs-ice-cream-flavor.md) - [Sporty Ice Cream-Themed Activations](https://www.trendhunter.com/trends/hagendazs-flavour-club.md) - [Decadent Multitextured Ice-Cream Snacks](https://www.trendhunter.com/trends/hagendazs-debuts.md) - [Swirled Textural Frozen Desserts](https://www.trendhunter.com/trends/hagendazs-ice-cream-bars.md) - [Revamped Ice Cream Shops](https://www.trendhunter.com/trends/thats-dazs.md) - [Blueberry-Themed Ice Cream Ranges](https://www.trendhunter.com/trends/summer-blueberry-collection.md)