# Special Event Hotels Attract Customers with Unique Events and a Different Hotel Experience By Allison Love | Published 2010-05-25 | World Source: Trend Hunter, https://www.trendhunter.com/trends/special-event-hotels References: [nytimes](http://www.nytimes.com/2010/05/25/business/25event.html?ref=business) & [travel.nytimes](http://travel.nytimes.com/travel/guides/north-america/united-states/washington/seattle/35219/sorrento-hotel/hotel-detail.html?inline=nyt-classifier) Hotels and vacations were the first extraneous elements of the budget to go when the recession hit, creating a need for [special event hotels](https://www.trendhunter.com/trends/tempo-by-hilton-times-square) to attract customers. A recent [New York Times](https://www.trendhunter.com/trends/its-all-possible) article outlined this interesting phenomenon, highlighting hotels that provided activities at night for guest entertainment. The Sorrento Hotel in Seattle began offering 'Night School' which provided guests with [book readings and special guest speakers](https://www.trendhunter.com/trends/spirithouse-toronto) to attract future customers and out-do their rival hotels. Special event hotels, like the Sorrento, are a perfect way to attract customers, both local and foreign. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 33% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels) ## Key Themes ### Why This Trend Is Growing - **Special Event Hotels:** Creating unique and interactive experiences for hotel guests through special events can attract customers and differentiate from competitors. - **Night School Entertainment:** Offering book readings and special guest speakers at hotels can provide guests with engaging and memorable experiences, enhancing customer satisfaction and loyalty. - **Local and Foreign Market Attraction:** Targeting both local and international customers through special event hotels can expand the customer base and increase revenue. ### Industries Being Reshaped - **Hospitality Industry:** Hotels and resorts can leverage the trend of special event hotels to enhance guest experiences and differentiate from traditional accommodation options. - **Event Management Industry:** Providing event planning services and unique experiences for hotels can open up new revenue streams and partnerships with hotels. - **Tourism Industry:** Special event hotels can attract tourists by offering interactive and culturally immersive experiences, contributing to the growth of the tourism industry. ## Related on Trend Hunter - [Leisure-Focused Hotel Chains](https://www.trendhunter.com/trends/even-hotels1.md) - [Hotel-Led Admin Night Events](https://www.trendhunter.com/trends/admin-night.md) - [Crafted Holiday Activations](https://www.trendhunter.com/trends/loews-hotels-co.md) - [Festive Hotel Pop-Ups](https://www.trendhunter.com/trends/chalet-programming.md) - [Elevated Outdoor Lodging Experiences](https://www.trendhunter.com/trends/outdoor-lodging-experiences.md) - [Amenity-Based Hotel Searches](https://www.trendhunter.com/trends/hotelswith.md) - [Musical Vacation Rentals](https://www.trendhunter.com/trends/marriott-bonvoy-1.md) - [DIY-Style Vacation Offerings](https://www.trendhunter.com/trends/diystyle-vacation.md) - [Hotel Sleep Experiences](https://www.trendhunter.com/trends/hilton-1.md)