# Crossover Soda Flavors Jones Soda and Mary Jones are Launching a Special Edition Soda Flavor By Laura McQuarrie | Published 2023-07-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/special-edition-soda References: [streetinsider](https://www.streetinsider.com/PRNewswire/Mary+Jones+Announces+First+Crossover+Flavor+Release+with+Jones+Soda/21942594.html)  Last summer, [Jones Soda Co.](https://www.trendhunter.com/trends/mary-jones-cannabis-products) launched a cannabis-infused soda range called [Mary Jones](https://www.trendhunter.com/trends/mary-jones) and now, the original craft soda brand announced its first crossover special edition soda. This flavor release from Jones Soda and Mary Jones is a [Hatch Chile](https://www.trendhunter.com/trends/chopt-creative-salad-co) and Lime soda that will be available from both brands. This bold and refreshing flavor speaks to adults who like a hint of heat, since it balances the smokiness of hatch chiles with refreshing, zesty citrus. As a dual special flavor release, Hatch Chile and Lime soda includes cannabis-infused Mary Jones products that come in both 10mg single serving and 100mg multi-serving formats. In 2022, Jones was the first mainstream non-alcohol consumer brand to crossover into the cannabis market, and now, it's introducing another industry-first in both categories. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 52% | Activity: 75% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Cannabis-infused Soda:** Opportunity to expand the market for cannabis-infused beverages and offer unique flavors to cannabis consumers. - **Special Edition Soda:** Creating limited edition flavors can generate excitement among consumers and increase brand visibility. - **Crossover Products:** Exploring collaboration opportunities between different brands or industries can lead to innovative and unique product offerings. ### Who This Affects Most - **Beverage Industry:** The beverage industry can explore the potential of cannabis-infused drinks and create special edition flavors to attract new customers. - **Cannabis Industry:** Incorporating unique flavors into cannabis-infused products can diversify the market and appeal to a broader consumer base. - **Consumer Packaged Goods Industry:** Cross-brand collaborations in the consumer packaged goods industry can lead to innovative product releases and capture consumer attention. ## Related on Trend Hunter - [Cannabis-Spiked Sodas](https://www.trendhunter.com/trends/mary-jones.md) - [Citrusy Pepper-Flavored Sodas](https://www.trendhunter.com/trends/hatch-chile-lime-soda.md) - [Nostalgic Cannabis Sodas](https://www.trendhunter.com/trends/cannabis-soda.md) - [Soda Brand Cannabis Products](https://www.trendhunter.com/trends/mary-jones-cannabis-products.md) - [High THC-Infused Sodas](https://www.trendhunter.com/trends/cannabis-infused-sodas.md) - [Sugar-Free Cannabis Sodas](https://www.trendhunter.com/trends/mary-jones-zero-sugar.md) - [Cannabis-Infused Syrups](https://www.trendhunter.com/trends/cannabisinfused-syrups.md) - [Fruity Latin-Inspired Sodas](https://www.trendhunter.com/trends/fiesta-jones.md) - [Co-Branded Craft Colas](https://www.trendhunter.com/trends/craft-cola.md)