# Anti-Plastic Rum Bottles The Ceramic Kraken 'Salvage' Special-Edition Rum Fights Plastic Waste By Laura McQuarrie | Published 2018-10-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/special-edition-rum References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2018/10/kraken-fights-plastic-waste-with-new-bottling/) & [amazon](https://www.amazon.co.uk/Kraken-Ceramic-Limited-Black-Spiced/dp/B017UEM4FM?tag=trenhunt0f-20) In partnership with the Surfers Against Sewage charity, [Kraken Black Spiced Rum](https://www.trendhunter.com/trends/unregular-bakery) launched a special-edition rum dubbed 'Salvage' that will help to fight plastic waste and pollution. The Kraken Salvage edition boasts a ceramic design and for every bottle purchased, the brand will be donating £1 to the charity, which is devoted to protecting bodies of water and the wildlife that inhabits them. Although Kraken Black Spiced Rum is known for its [ceramic rum bottles](https://www.trendhunter.com/trends/sungai-carafe), the brand unveiled a set of black metal drinking straws to further help consumers reduce the amount of [single-use plastic](https://www.trendhunter.com/trends/reef-rtd) they purchase. As the amount of plastic that is ending up in the ocean is becoming unignorable, environmentally minded brands are launching entire campaigns and products based on bringing awareness to conscious consumption, material reuse and conservation efforts. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 74% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Plastic Waste Reduction:** Opportunity for brands to launch campaigns and products focused on conscious consumption and material reuse. - **Environmental Awareness:** Brands can leverage campaigns and products to raise awareness about the impact of plastic waste on oceans and wildlife. - **Consumer Behavior Shift:** Consumers are becoming more conscious of the single-use plastic they purchase, creating an opportunity for brands to offer alternatives. ### Sectors Adopting This - **Beverage:** Beverage brands can develop packaging innovations and initiatives focused on reducing plastic waste in their products. - **Charity/non-profit:** Charities and non-profits can partner with brands to raise funds and awareness for plastic waste reduction and conservation efforts. - **Sustainable Materials:** Opportunity for companies in the sustainable materials industry to collaborate with brands to develop eco-friendly packaging alternatives. ## Related on Trend Hunter - [Artistic Rum Series](https://www.trendhunter.com/trends/artists-of-the-abyss.md) - [Artist-Designed Collectible Dining Sets](https://www.trendhunter.com/trends/killer-napkins.md) - [Spiced Rum Canned Cocktails](https://www.trendhunter.com/trends/readytodrink-rum-cocktail.md) - [Ready-to-Drink Rum Punches](https://www.trendhunter.com/trends/caribbean-punch.md) - [Fruit-Forward Spiced Rums](https://www.trendhunter.com/trends/black-spiced-rum.md) - [Co-Branded Blackened Lipsticks](https://www.trendhunter.com/trends/the-emperor-kraken-duo.md) - [Water-Inspired Rum Recipes](https://www.trendhunter.com/trends/kraken-water-cocktail.md) - [Immersive Spiced Rums](https://www.trendhunter.com/trends/kraken-gold-spiced-rum.md) - [Eye-Catching Reusable Beverage Cups](https://www.trendhunter.com/trends/reusable-beverage-cup.md)