# Spooky AR Yogurt Packaging Chobani Unveiled Interactive Special Edition Halloween Packaging By Laura McQuarrie | Published 2024-10-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/special-edition-halloween-packaging References: [prnewswire](https://www.prnewswire.com/news-releases/chobani-flip-celebrates-halloween-with-new-themed-ar-experiences-and-elevated-treats-302263212.html) & [chobani](http://chobani.com/trickortreat/)  This fall season, there are special edition Halloween packaging designs to look out for from [Chobani](https://www.trendhunter.com/trends/interactive-yogurt-packaging) featuring [augmented reality experiences](https://www.trendhunter.com/trends/alpro-and-appetite-creative), plus digital and physical treats to discover. Chobani [Flip Greek Yogurt](https://www.trendhunter.com/trends/chobani-flip-greek-yogurt) multipacks share treats for the whole family with fun-filled designs, animated characters and an augmented reality trick-or-treat experience that takes virtual explorers through eight spooky realms. The experience is activated by scanning a QR code on the special edition Halloween packaging, and by completing experiences, participants can fill in information to receive either a digital or physical treat like a camera, skateboard or beanbag. To bring this spooky seasonal experience to life, the brand worked with UK artist Super Freak to dress up each multipack in a unique "costume" that gives flavors like Cookies & Cream and S'more Smores even more personality. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 85% | Activity: 89% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Augmented Reality Packaging:** Brands are leveraging augmented reality on packaging to create interactive and engaging consumer experiences that blend physical and digital worlds. - **Seasonal Themed Marketing:** Companies are increasingly using seasonal themes and limited-time designs to capture consumer interest and drive excitement around product offerings. - **Gamification of Products:** Incorporation of game-like elements in product packaging is providing a fun and immersive way for brands to engage customers and encourage repeat purchases. ### Where This Applies - **Food and Beverage:** Innovations such as augmented reality packaging in the food and beverage industry are creating unique selling points that differentiate products on crowded shelves. - **Marketing and Advertising:** The adoption of interactive and seasonal marketing strategies highlights the trend toward more engaging and memorable advertising techniques. - **Consumer Electronics and Gifts:** Offering digital and physical treats as part of product experiences showcases a blending of consumer electronics with traditional retail that appeals to tech-savvy shoppers. ## Related on Trend Hunter - [Spooky Interactive Yogurt Packaging](https://www.trendhunter.com/trends/chobani-flip-greek-yogurt.md) - [AR Yogurt Packaging](https://www.trendhunter.com/trends/interactive-yogurt-packaging.md) - [Creepy Autumnal Snack Packaging](https://www.trendhunter.com/trends/walkers-halloween-packs.md) - [Spooky Lunch Refreshment Branding](https://www.trendhunter.com/trends/caprisun-halloween-pouches.md) - [Augmented Reality Milk Cartons](https://www.trendhunter.com/trends/emmi-milk-cartons.md) - [Halloween-Themed Beverage Promotions](https://www.trendhunter.com/trends/halloween-onpack-promotion.md) - [Halloween Carbonated Drink Packaging](https://www.trendhunter.com/trends/halloweenthemed-carbonated-drink-packaging-tango-and-7ups-twolitre-packs-ge.md) - [Kid-Focused Packaging Updates](https://www.trendhunter.com/trends/frubes-relaunch.md) - [AR-Powered Cereal Games](https://www.trendhunter.com/trends/general-mills-1.md)