# Rap Group-Honoring Sneakers adidas Launches Special Edition Footwear, Inspired by the Beastie Boys By Kalin Ned | Published 2019-07-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/special-edition-footwear References: [adidas](http://www.adidas.ca/en/skateboarding) & [beyondthestreets](https://beyondthestreets.com/) As a musical trio, the Beastie Boys have left a substantial mark on skate, hip-hop, and graffiti culture, and their contributions have been now commemorated with this all-new special edition footwear silhouette. The [adidas](https://www.trendhunter.com/trends/thug-club-1) Skateboarding x Beastie Boys Americana is a three-way collaboration between the brand, the group, and Beyond The Streets. The shoe features a vegan canvas upper that sits atop a classic gum sole. The special edition footwear comes in a palette that mixes off-white and light grey tones. As most adidas silhouettes, the shoes boast the [classic three stripes branding](https://www.trendhunter.com/trends/clot-superstar) on the lateral, while the Beastie Boys reference is contained in a masterfully designed logo by artist Eric Haze. This element is visible on the tongue and the sock liner badging. The special edition footwear was unveiled at a private event, celebrating the 30th anniversary of Paul's Boutique. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 63% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Musical-inspired Sneakers:** Opportunity for brands to collaborate with iconic music groups to create special edition footwear that appeals to fans and collectors. - **Skate Culture Influence:** Growing demand for sneakers that draw inspiration from skate, hip-hop, and graffiti culture, creating opportunities for brands to tap into this niche market. - **Limited Edition Collectibles:** Increase in popularity of limited edition sneakers that pay homage to influential artists and musicians, providing brands with opportunities to create highly sought-after footwear. ### Industries Being Reshaped - **Sports and Athletic Footwear:** Sports and athletic footwear brands can collaborate with musicians and artists to create unique and collectible sneakers that cater to the interests of diverse consumer segments. - **Fashion and Streetwear:** Fashion and streetwear brands can leverage iconic music groups and their influence on skate, hip-hop, and graffiti culture to create exclusive sneaker collaborations that resonate with fashion-forward consumers. - **Music and Entertainment Merchandise:** Opportunity for music and entertainment brands to expand their merchandising efforts by partnering with footwear brands to create limited edition sneakers that appeal to fans and collectors. ## Related on Trend Hunter - [Dynamic Textural Collaborative Shoes](https://www.trendhunter.com/trends/thug-club-1.md) - [Camo-Patterned Collaborative Sneakers](https://www.trendhunter.com/trends/bape-and-adidas.md) - [Celebratory Footwear Capsules](https://www.trendhunter.com/trends/adidas-x-west-nyc.md) - [Stylish Collaborative Sneaker Models](https://www.trendhunter.com/trends/sl-72-sneaker.md) - [Reimagined Sneaker Collabs](https://www.trendhunter.com/trends/la-adidas-superstar-ii.md) - [Artist-Centric Networking Events](https://www.trendhunter.com/trends/adidas-x-snipes.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Chunky Collaborative Skate Sneakers](https://www.trendhunter.com/trends/lwst-sneaker.md) - [Collaborative Chunky Skate Sneakers](https://www.trendhunter.com/trends/always-do-what-you-should-do-1.md)