# Creamsicle-Flavored Cream Cheeses Poppi & PopUp Bagels Created a Special-Edition Cream Cheese By Laura McQuarrie | Published 2024-06-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/special-edition-cream-cheese References: [thedieline](https://thedieline.com/the-collab-you-didnt-know-you-needed-poppi-x-popup-bagels/) & [instagram](https://www.instagram.com/p/C8R-TsTx6o9/?igshid=MzRlODBiNWFlZA)  Flavored cream cheese typically includes options like savory herb, strawberry or salmon and two brands came together to defy convention with a [soda-inspired special-edition cream cheese flavor](https://www.trendhunter.com/trends/cocacola-orange-cream). [Poppi's](https://www.trendhunter.com/trends/shirley-schmear) Orange Cream was the inspiration for [PopUp Bagels'](https://www.trendhunter.com/trends/popup-bagels-x-oreo) newest collaboration cream cheese product, which captures the essence of creamsicle in an unexpected new format. Touted as "the collab you didn’t know you needed until now," Poppi x PopUp Bagels are brining this limited-edition drop to all PopUp Bagels locations for a limited time. Poppi Orange Cream Soda is a genuine ingredient in the cream cheese, along with flavor amplifiers like orange zest concentrate, mandarin orange concentrate and pure vanilla extract for a hint of creamy sweetness. This offbeat dairy spread, and others by PopUp Bagels, taps into drop culture to build hype and a sense of exclusivity and urgency, enticing consumers to eagerly anticipate and quickly purchase limited-edition releases. ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 93% | Activity: 96% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Flavor-fusion Dairy Products:** Combining unconventional flavors with traditional dairy products creates unique taste experiences that challenge consumer expectations. - **Hype-driven Product Drops:** Leveraging drop culture in product releases builds anticipation and urgency, enhancing the consumer's buying experience. - **Collaboration-driven Innovations:** Brands teaming up to create novelty products can result in unexpected yet appealing offerings, capturing diverse market interests. ### Industries Being Reshaped - **Dairy Industry:** Innovating with unusual flavor profiles in dairy products presents opportunities for brand differentiation and consumer engagement. - **Food and Beverage Industry:** Collaborative product developments between beverage and food brands can introduce revolutionary flavor combinations to market. - **Marketing Industry:** Employing exclusivity and hype in product launches transforms promotional strategies, driving immediate consumer action and interest. ## Related on Trend Hunter - [Cookie-Infused Cream Cheeses](https://www.trendhunter.com/trends/popup-bagels-x-oreo.md) - [Festively Flavored Cream Cheeses](https://www.trendhunter.com/trends/gingerbread-cream-cheese.md) - [Mocktail-Style Cream Cheese Spreads](https://www.trendhunter.com/trends/shirley-schmear.md) - [Cinnamon Raisin Cream Cheeses](https://www.trendhunter.com/trends/cinnamon-raisin-schmear.md) - [Creamsicle-Flavored Coffee Creamers](https://www.trendhunter.com/trends/coffee-mate-orange-cream-pop-flavored-duo-creamer.md) - [Seafood Seasoning Spreads](https://www.trendhunter.com/trends/crabby-cream-cheese.md) - [Exclusive Collab Spreads](https://www.trendhunter.com/trends/tasty-x-popup-bagels.md) - [Creamsicle-Flavored Ice Creams](https://www.trendhunter.com/trends/orange-and-cream.md) - [Lemon-Pepper Cream Cheeses](https://www.trendhunter.com/trends/lemon-pepper-schmear.md)