# Limited-Edition Marshmallow Cereals Lucky Charms' Special Edition Cereal Has a New Marshmallow By Laura McQuarrie | Published 2020-01-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/special-edition-cereal References: [myrecipes](https://www.myrecipes.com/news/new-lucky-charms-gold-coins) & [generalmills](https://www.generalmills.com/en/Brands/Cereals/lucky-charms) For St. Patrick's Day this year, [General Mills](https://www.trendhunter.com/trends/lucky-charms-products) is introducing a special edition cereal under its Lucky Charms brand that introduces a new marshmallow shape. For many Lucky Charms lovers, the best part of eating a bowl of breakfast cereal is all in the [colorful marshmallows](https://www.trendhunter.com/trends/hearts-marshmallows), which come in shapes like horseshoes and rainbows. The classic version of the marshmallow-filled cereal is typically rainbow-colored but [Lucky Charms'](https://www.trendhunter.com/trends/mallow-creme-ft-lucky-charms) new cereals are going all green and gold. Joining the signature shamrock marshmallow is a coin-like piece with a green star at its center that can be found in the Special Edition Lucky Charms and the equally sweet chocolate version of the cereal. Image Credit: General Mills ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 25% | Activity: 42% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Limited-edition Cereals:** Manufacturers can use limited-edition cereals with different flavors and shapes to attract customers and increase sales. - **Marshmallow Innovation:** The addition of unique marshmallow shapes and flavors can keep customers excited and engaged with the brand. - **Seasonal Marketing:** Creating seasonal cereals can create a sense of urgency and exclusivity, and help companies stand out in a crowded market. ### Who This Affects Most - **Cereal Industry:** Cereal manufacturers can capitalize on the trend of limited-edition products and unique flavor offerings to increase market share and stay ahead of competitors. - **Food Industry:** Innovating with new flavors and offerings within the cereal market can keep the industry exciting and engaging for consumers. - **Marketing Industry:** Seasonal marketing campaigns, like Limited-Edition Marshmallow Cereals, can create buzz around a brand and generate excitement among consumers. ## Related on Trend Hunter - [Haunted Marshmallow Cereals](https://www.trendhunter.com/trends/lucky-charms-limited-edition.md) - [Chromatic Marshmallow Cereal Products](https://www.trendhunter.com/trends/lucky-charms-products.md) - [Color-Changing Marshmallow Cereals](https://www.trendhunter.com/trends/lucky-charms-hidden-dragon.md) - [Seasonal Milk-Changing Cereals](https://www.trendhunter.com/trends/turn-milk-green.md) - [Cereal-Studded Holiday Cookies](https://www.trendhunter.com/trends/mallow-creme-ft-lucky-charms.md) - [Springtime Holiday Cereal Branding](https://www.trendhunter.com/trends/limitededition-packaging.md) - [Retailer-Themed Breakfast Cereals](https://www.trendhunter.com/trends/sams-club-lucky-charms-cereal.md) - [Berry Marshmallow Breakfast Cereals](https://www.trendhunter.com/trends/lucky-charms-berry-swirl.md) - [Springtime Cereal-Topped Cookies](https://www.trendhunter.com/trends/mallow-creme-cookie.md)