# Chinese Holiday Whisky Bottles Johnnie Walker's Special-Edition Bottle Marks the Year of the Dog By Laura McQuarrie | Published 2017-12-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/special-edition-bottle References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2017/12/new-johnnie-walker-bottle-celebrates-year-of-the-dog/) & [diageo](https://www.diageo.com/en/news-and-media/features/johnnie-walker-celebrates-the-chinese-new-year-with-limited-edition-year-of-the-dog-blue-label-bottle/) To celebrate the coming of 2018 as the Year of the Dog, Johnnie Walker released a special-edition bottle for its Johnnie Walker Blue Label. The Johnnie Walker Blue Label Year of the Dog bottle features an intricate design by award-winning Taiwanese artist Page Tsou, based on the bonds between humans and canine companions. In all, four dogs are depicted on the [limited-edition Johnnie Walker Blue Label bottle](https://www.trendhunter.com/trends/johnnie-walker-black-label-squid-game), with each breed holding a special meaning in Asia. As well as making a great gift for fans of celebration and dog lovers, the collectible whisky bottles are also packed with symbolism to represent wealth and prosperity, helping consumers to easily share well-wishes for the start of a fresh [Chinese New Year calendar](https://www.trendhunter.com/trends/glenfiddich-lunar-new-year) with others with a thoughtful purchase. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 26% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Limited-edition Collectibles:** There is a growing trend of limited-edition collectibles in the alcoholic beverage industry, offering unique and special designs for consumers. - **Cultural Symbolism:** Companies are incorporating cultural symbolism into their product designs, catering to specific markets and celebrating traditional events. - **Gift Giving for Special Occasions:** Consumers are increasingly seeking out special and meaningful gifts to commemorate important events, creating opportunities for companies to provide unique and thoughtfully-designed products. ### Where This Applies - **Alcoholic Beverage:** The alcoholic beverage industry can explore the creation of limited-edition collectible bottles to cater to consumers' desire for unique and special designs. - **Art and Design:** The art and design industry can collaborate with brands to create intricate and culturally symbolic designs for product packaging, providing unique and visually appealing offerings. - **Gift and Specialty Retail:** The gift and specialty retail industry can capitalize on the trend of meaningful gift giving by offering a wide range of thoughtfully-designed products for special occasions, targeting consumers looking for unique and memorable presents. ## Related on Trend Hunter - [Lunar Celebration Whiskys](https://www.trendhunter.com/trends/lunar-new-year-limited-edition.md) - [Lunar New Year Whiskies](https://www.trendhunter.com/trends/limitededition-blue-label.md) - [Steely New Year Spirits](https://www.trendhunter.com/trends/johnnie-walkers-blue-label-lunar-new-year.md) - [Lunar Celebration Whiskey Labels](https://www.trendhunter.com/trends/johnnie-walker-2.md) - [Lunar New Year Scotches](https://www.trendhunter.com/trends/johnnie-walker-king-george-v-lunar-new-year-tiger-edition.md) - [Holiday-Themed Scotch Whiskeys](https://www.trendhunter.com/trends/royal-salute-1.md) - [Lunar New Year Whiskeys](https://www.trendhunter.com/trends/cordon-bleu.md) - [Chinese New Year-Celebrating Whiskies](https://www.trendhunter.com/trends/single-malt.md) - [Chinese New Year-Themed Whiskeys](https://www.trendhunter.com/trends/gran-reserva.md)