# Speakerless Car Audio Systems Sennheiser and Continental Revealed Speakerless Audio at CES 2020 By Daniel Johnson | Published 2020-01-09 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/speakerless-car-audio References: [engadget](https://www.engadget.com/2020/01/08/sennheiser-and-continentals-speakerless-car-audio-sounds-great/) & [en-ca.sennheiser](https://en-ca.sennheiser.com/) [Sennheiser](https://www.trendhunter.com/trends/ambeo-soundbar) and [Continental](https://www.trendhunter.com/trends/radar-vision-parking) produced a new speakerless car audio sound system, which was revealed at CES 2020. Continental stated that the sound system is only a concept, and it will not be available to consumers in the future. However, the system allowed both companies to experiment with in-car sound systems that do not rely on speakers. The ability to create a sound system without a physical speaker unit means that the company could have a greater degree of design freedom because of the extra space. The speakerless car audio system operates using Sennheiser's [Ambeo 3D audio technology](https://www.trendhunter.com/trends/yamaha-true-x-surround-90a-soundbar), and Continental's 'Ac2ated' technology that stimulates surface areas of the car. After an area is stimulated it is able to produce a sound, and because of the Ambeo technology, the sound produces 3D effects to immerse the listener. Image Credit: Sennheiser ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 62% | Activity: 79% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Speakerless Car Audio:** Sennheiser and Continental experimented with speakerless car audio sound systems at CES 2020, opening the door to a new trend in car audio technology. - **Ambeo 3D Audio Technology:** The integration of Sennheiser's Ambeo 3D audio technology in the speakerless car audio sound system suggests a trend towards a more immersive in-car audio experience. - **Ac2ated Technology:** The use of Continental's Ac2ated technology to stimulate surface areas of the car may lead to a trend in developing audio systems that utilize the physical surfaces of the car to produce sound. ### Where This Applies - **Automotive:** The development of speakerless car audio systems by Sennheiser and Continental opens up opportunities for the automotive industry to innovate and create immersive audio experiences for drivers. - **Consumer Electronics:** The integration of Ambeo 3D audio technology into car audio systems may lead to new opportunities for the consumer electronics industry to explore and innovate in-car audio technology. - **Audio Engineering:** Continental's Ac2ated technology may have disruptive innovation opportunities in the audio engineering industry, in creating audio systems that utilize physical surfaces instead of traditional speaker units. ## Related on Trend Hunter - [Miniature Vibrating Speaker Panels](https://www.trendhunter.com/trends/invisible-speaker-1.md) - [Speaker-Equipped Smart Car Speakers](https://www.trendhunter.com/trends/bang-olufsen-steering-wheel-speaker.md) - [Immersive Audio Systems](https://www.trendhunter.com/trends/immersive-audio-system.md) - [Smart Beaming Speakers](https://www.trendhunter.com/trends/noveto-n1.md) - [Cinema-Inspired Speaker Systems](https://www.trendhunter.com/trends/hisense-ht-saturn-surround-sound-system.md) - [Clear-Frame Directional Speakers](https://www.trendhunter.com/trends/focusound.md) - [Transparent Loudspeaker Systems](https://www.trendhunter.com/trends/loudspeaker-system.md) - [Intuitive Car Audio Software](https://www.trendhunter.com/trends/car-audio-software.md) - [Speaker-Equipped Airplane Seats](https://www.trendhunter.com/trends/safran-seats-and-devialet.md)