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# Discrete Drinking Sets
The Speakeasy Prohibition Preparedness Kit Will Keep Your Hooch Hidden

By Susan Keefe | Published 2012-01-31 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/speakeasy-prohibition-preparedness-kit
References: [lovelypackage](http://lovelypackage.com/student-work-nick-dunlap/) & [nickdunlapdesign](http://www.nickdunlapdesign.com/)

Design student Nick Dunlap created the Speakeasy Prohibition Preparedness Kit packaging for the fictional wine company of the same name. Inside the retro suitcase-style box, the lucky consumer will find a bottle of Chardonnay and a bottle of Merlot. In addition to these intoxicating concoctions, you'll receive everything you need to keep the pesky cops at bay.

You'll hide your hooch like a pro with the help of the [Speakeasy survival kit](https://www.trendhunter.com/trends/prohibition-collection). Inside you'll find crafty tools such as breath mints, disguise labels and, to facilitate the drinking, the always-important [corkscrew](https://www.trendhunter.com/trends/corkcicle-cool-flask). If prohibition ever makes a comeback, you'll be adequately prepared to get your drink on discreetly. If you're gaga for all things retro, you'll love the Speakeasy Prohibition Preparedness Kit.

Let your inner flapper thrive with Nick Dunlap's Speakeasy Prohibition Preparedness Kit.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 11% | Activity: 31% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Retro-themed Products:** There is a growing demand for retro-themed products like the Speakeasy Prohibition Preparedness Kit.
- **Discreet and Hidden Drinking Accessories:** Consumers are seeking discreet and hidden drinking accessories that allow them to enjoy their drinks discreetly like the Speakeasy Prohibition Preparedness Kit.
- **Nostalgia-driven Packaging Design:** Nostalgia-driven packaging designs, such as the retro suitcase-style box of the Speakeasy Prohibition Preparedness Kit, are gaining popularity.

### Where This Applies

- **Alcoholic Beverages:** The alcoholic beverage industry can explore innovative packaging ideas and hidden drinking sets like the Speakeasy Prohibition Preparedness Kit to cater to the demand of discreet and nostalgic consumers.
- **Gift and Novelty:** The gift and novelty industry can tap into the trend of retro-themed products and offer unique and nostalgic gift sets like the Speakeasy Prohibition Preparedness Kit.
- **Packaging Design:** The packaging design industry has an opportunity to create nostalgia-driven and innovative packaging designs, like the retro suitcase-style box of the Speakeasy Prohibition Preparedness Kit, for various products.

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