# Boozed-Up Museum Promos Speakeasy 1220 at Museum of the City of New York By Christina Butty | Published 2009-07-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/speakeasy-1220-museum-of-the-city-of-new-york References: [jaunted](http://www.jaunted.com/story/2009/7/17/95022/7227/travel/Prohibition%20Comes%20With%20A%20Free%20Drink%20At%20New%20Yorks%20City%20Museum) & [mcny.org](http://www.mcny.org/) Museums aren't particularly known for interesting marketing ploys, so major points go to the Museum of the City of New York for this exceptional idea for their [Speakeasy 1220](https://www.trendhunter.com/trends/speakeasy-soulmates-set) show. Speakeasy 1220 looks at the history of NYC's Prohibition-era lounges and offers a free drink with admission. If that doesn't entice folks to go see Speakeasy 1220 at the Museum of the City of New York, I don't know what will. **Implications** - While museum-goers probably should avoid jumping to conclusions by expecting a raging party experience after the free beer, they will definitely recognize these efforts as fresh and innovative. And after all, who doesn't love a free beer? ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 13% | Activity: 29% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Museum Experience Enhancement:** Innovative ways to improve the experience of museum-goers through unique promos and events. - **Alcohol-related Attractions:** Incorporating alcohol as a marketing tool for various attractions, museums, and events. - **Historical Immersion Entertainment:** Creating entertainment experiences that allow audiences to go back in time and immerse themselves in a particular era. ### Sectors Adopting This - **Museums and Galleries:** Museums and galleries can explore unique marketing opportunities through off-beat promotions and events. - **Beverage Industry:** Alcohol companies can partner with various businesses and attractions to create innovative marketing opportunities. - **Entertainment Industry:** The entertainment industry can explore unique historical experiences that allow audiences to immerse themselves in a particular era. ## Related on Trend Hunter - [Smart Mixology Speakeasies](https://www.trendhunter.com/trends/barsys-speakeasy.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [Bar-Centric Lecture Events](https://www.trendhunter.com/trends/sip-and-learn.md) - [Multi-Sensory Pop-Up Galleries](https://www.trendhunter.com/trends/popup-gallery.md) - [Alcohol-Centric Pop-Ups](https://www.trendhunter.com/trends/makers-mark-bourbon.md) - [Tequila-Sponsored Gallery Events](https://www.trendhunter.com/trends/vip-experience-at-moma.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Alcohol-Free Members Clubs](https://www.trendhunter.com/trends/alcohol-free-members-club.md) - [Video Store Speakeasies](https://www.trendhunter.com/trends/blockbuster-speakeasy.md)