# Urban Cycling Sneakers These SPD Shoes Make Biking Better and More Stylish By Caroline Lee | Published 2010-12-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/spd-shoes References: [dirt.mpora](http://dirt.mpora.com/news/interbike-2010day-5.html/attachment/vegas_mg_6440) & [dzrshoes](http://www.dzrshoes.com) DZR Shoes has tapped into the [urban cycling trend](https://www.trendhunter.com/trends/sunski-velo) by way of [highly wearable SPD shoes](https://www.trendhunter.com/trends/nike-c1ty-surplus). Using ultra soft leathers and sportswear-inspired textiles, these SPD shoes have put the shoe before the technology, but make no mistake, these SPD shoes are not a mere fashion statement. The team behind this operation is made up of highly skilled cyclists who know what they're doing. These SPD shoes are fully functional (they just happen to look better than your standard SPD shoes). It's only a matter of time before the competition moves in on this phenomenon in the making. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 31% | Activity: 49% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Urban Cycling:** Opportunity for disruptive innovation: Develop smart urban cycling accessories that enhance safety and convenience. - **SPD Shoes:** Opportunity for disruptive innovation: Integrate advanced technology into SPD shoes to provide real-time data and performance analysis for cyclists. - **Wearable Textiles:** Opportunity for disruptive innovation: Create textiles that combine fashion and functionality, allowing for versatile and stylish activewear. ### Sectors Adopting This - **Sports Apparel:** Opportunity for disruptive innovation: Design high-performance sportswear that integrates seamlessly with specialized equipment, such as SPD shoes. - **Smart Technology:** Opportunity for disruptive innovation: Develop smart devices and wearables specifically tailored for urban cyclists, enhancing their overall biking experience. - **Fashion Manufacturing:** Opportunity for disruptive innovation: Utilize sustainable materials and manufacturing processes to create urban cycling apparel that merges style and functionality. ## Related on Trend Hunter - [Metallic Indoor Cycling Shoes](https://www.trendhunter.com/trends/puma-pwrspin-x-alex-toussaint.md) - [User-Friendly Cyclist Shoe Cleats](https://www.trendhunter.com/trends/shimano-clmt001.md) - [Cadence-Boosting Cyclist Shoe Devices](https://www.trendhunter.com/trends/zensystem.md) - [Color-Changing Clipless Pedals](https://www.trendhunter.com/trends/clipless-pedals.md) - [Adventurous Cyclist Pant Designs](https://www.trendhunter.com/trends/686-platform-bike-pants.md) - [RFID-Enabled Sport Sneakers](https://www.trendhunter.com/trends/banbroken-artdesign-sport-shoes.md) - [Off-Grid Exploration Hiking Sneakers](https://www.trendhunter.com/trends/danner-trail-junction-sneakers.md) - [Durable Urbanite Shoe Designs](https://www.trendhunter.com/trends/nike-c1ty-surplus.md) - [Stylish Utility Footwear](https://www.trendhunter.com/trends/jasper-sneaker.md)