# Real Rockstar Ads Sparrow Guitars Want You to Stop Playing Video Games By Vittoria Natarelli | Published 2010-08-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/sparrow-guitars References: [ufunk.net](http://www.ufunk.net/jeux-videos/sparrow-guitars-arretez-guitar-hero-et-apprennez-la-vraie-guitare) & [sparrowguitars](http://www.sparrowguitars.com/) Sparrow Guitars has recently created an ingenious [ad campaign](https://www.trendhunter.com/trends/legitimate-you) targeting 'Guitar Hero' players. The campaign features the [plastic guitars](https://www.trendhunter.com/trends/rosewood-guitar) with quotes such as "Get a groupie who doesn't answer to 'Mom'" and “Teen spirit doesn't smell like 5 plastic buttons." The bottom of the ads read "Stop playing games. Start playing guitar." This campaign by Sparrow Guitars is brilliant! The company's message is clear and direct and hopefully will prove successful. **Implications** - After all, with messages as bold and jovial as the ones featured on these Sparrow Guitars, it would be hard not to be impressed. These dynamic guitars should be an inspiration for [video gamers](https://www.trendhunter.com/trends/burger-to-king) everywhere. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 50% | Activity: 58% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Anti-gaming Ads:** Opportunity for ad campaigns targeting gamers to promote real-life alternatives and experiences. - **Gaming to Reality:** Opportunity for industries to offer products that bridge the gap between gaming and reality, such as musical instruments. - **Playful Marketing:** Opportunity for companies to use humor and bold messaging in advertising to make an impact on audiences. ### Sectors Adopting This - **Musical Instruments:** Opportunity for companies in the musical instrument industry to target gamers with campaigns promoting the real-life experience of playing music. - **Gaming Accessories:** Opportunity for companies in the gaming accessory industry to develop products that combine the gaming experience with a real-life experience, such as musical instrument peripherals. - **Advertising:** Opportunity for companies in the advertising industry to be more creative with campaigns by using humor and bold messaging to stand out and make an impact on audiences. ## Related on Trend Hunter - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Gaming Ads-Inspired Video Games](https://www.trendhunter.com/trends/those-games.md) - [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md) - [Downloadable Game Beer Ads](https://www.trendhunter.com/trends/stella-beer-au-naturel.md) - [Work-Ditching Video Game Campaigns](https://www.trendhunter.com/trends/ghost-your-boss.md) - [Button-Activated Guitar Devices](https://www.trendhunter.com/trends/rockdreamer-guitarbar.md) - [Nostalgic Gaming Snacks](https://www.trendhunter.com/trends/gaming-snacks.md) - [Children-Forward Guitar Companies](https://www.trendhunter.com/trends/smallscale-electric-guitars.md) - [Active Lifestyle-Supporting Campaigns](https://www.trendhunter.com/trends/become-your-player.md)