# Unsweetened Sparkling Waters These Refreshing Beverages Come in a Variety of Flavors By Mishal Omar | Published 2016-09-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sparkling-waters References: [thedieline](http://www.thedieline.com/blog/2016/9/19/seriously-unsweetened-sparkling-water) & [drinkseriously](http://www.drinkseriously.com/) 'Seriously Unsweetened Sparkling Waters' offer a refreshing [flavored beverages](https://www.trendhunter.com/trends/summer-classics-variety-pack) without the many additives that others of their kind include. The bottles for these drinks were designed by 'LMNOP Creative' and the brand was enlisted to create something that clearly reflected the lack of unhealthy ingredients inside. The beverages are minimalist in their aesthetic with bottles that are almost completely transparent except for the lettering that describes their names and the simple illustrations that reflect their flavor. These flavors include apple, lemon and a plain sparkling water -- all of which contain zero calories. The [minimalist packaging](https://www.trendhunter.com/trends/bottle-packagings) concept behind these [sparkling waters](https://www.trendhunter.com/trends/line-of-sparkling-waters) ensures that consumers know that the drinks do not contain unhealthy ingredients that are high in calories. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 92% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Packaging:** Opportunity for brands to use transparent and minimalist packaging to convey the absence of unhealthy ingredients. - **Zero-calorie Beverages:** Growing demand for zero-calorie beverages as consumers seek healthier options. - **Flavored Sparkling Waters:** Rise in popularity of flavored sparkling waters as an alternative to sugary beverages. ### Sectors Adopting This - **Beverage Industry:** Companies in the beverage industry can capitalize on the trend by developing and marketing innovative zero-calorie sparkling water products. - **Packaging Industry:** Opportunity for packaging companies to design and produce minimalist, transparent bottles that communicate the absence of unhealthy additives. - **Health and Wellness Industry:** Growing demand for healthier options presents an opportunity for health and wellness brands to promote their zero-calorie sparkling waters as a refreshing and guilt-free beverage choice. ## Related on Trend Hunter - [Unsweetened Soft Drinks](https://www.trendhunter.com/trends/unsweetened-soft-drinks.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Asian-Inspired Sparkling Waters](https://www.trendhunter.com/trends/genki-forest.md) - [Mocktail-Inspired Sparkling Waters](https://www.trendhunter.com/trends/bubly-sparkling-waters.md) - [Free-From Sparkling Water Drinks](https://www.trendhunter.com/trends/goya-fontenova-sparkling-spring-water.md) - [Energy-Balancing Sparkling Beverages](https://www.trendhunter.com/trends/good-idea-sparkling-water.md) - [Premium Clean-Cut Drink Branding](https://www.trendhunter.com/trends/sparkling-ice-branding-refresh.md) - [Effervescent Pressed Fruit Refreshments](https://www.trendhunter.com/trends/cawston-press-sparkling-water.md) - [Canned Canadian Refreshments](https://www.trendhunter.com/trends/clearly-canadian.md)