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# Sparkling Water Pop-Ups
Tokyo's SodaStream Pop-Up Serves Up Healthy Carbonated Beverages

By Jana Pijak | Published 2015-08-31 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/sparkling-water
References: [wahutimes](http://wahutimes.com/sodastream-in-bc426)

This [SodaStream](https://www.trendhunter.com/trends/sodastream-and-pepsi) pop-up shop opened its doors in Tokyo, Japan last year and served up a sparkling water and food menu that satisfied diverse palettes. Pairing healthy sodas -- flavors like cucumber, ginger and carrot and even a carbonated coffee option -- the pop-up shop also featured all-American menu items like burgers, french fries and hot dogs.

While traditional sodas can get a bad rep from health-conscious consumers, SodaStream's products are marketed as a [healthy alternative to store-bought pops](https://www.trendhunter.com/trends/poppi-2) and juices. The company's devices are a favorite among [carbonated water fans](https://www.trendhunter.com/trends/smeg-soda-maker) and are often sold alongside flavor packs that are traditionally sweet.

SodaStream's Tokyo pop-up serves up a mix of traditional and unexpected sparkling water flavors and pairs them with tasty menu items that best suit each water-based beverage.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 51% | Activity: 54% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Healthy Carbonated Beverages:** SodaStream's pop-up offers a healthier alternative to traditional store-bought sodas and juices by providing a mix of traditional and unexpected sparkling water flavors.
- **Custom Flavors:** By offering various flavor options, SodaStream allows customers to personalize their beverages, which could lead to opportunities for personalized products in the beverage industry.
- **Pop-up Shops:** The success of SodaStream's pop-up shop highlights the potential for temporary retail spaces to attract customers and offer new and unique experiences.

### Who This Affects Most

- **Beverage Industry:** SodaStream's innovative approach to carbonated water offers an opportunity for disruption in the beverage industry by providing a healthier alternative and customizable options.
- **Retail Industry:** The success of SodaStream's pop-up shop highlights the potential for pop-up shops to be a disruptive force in the retail industry, offering new and unique experiences for customers.
- **Health and Wellness Industry:** SodaStream's marketing of their products as a healthier alternative to traditional store-bought sodas and juices could disrupt the health and wellness industry by offering a new option for consumers seeking healthier choices.

## Related on Trend Hunter

- [Dirty Soda Drive-Thrus](https://www.trendhunter.com/trends/soda-drive-thru.md)
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- [Metallic Sparkling Refreshment Makers](https://www.trendhunter.com/trends/sodastream-enso.md)
- [Pop-Culture-Inspired Soda Drinks](https://www.trendhunter.com/trends/popcultureinspired-soda.md)
- [Drink-Carbonating Beverage Appliances](https://www.trendhunter.com/trends/sodastream-mix.md)
- [High-Fiber Soda Alternatives](https://www.trendhunter.com/trends/olipop.md)