# Canned Water Kefirs Agua de Madre Shares Sparkling Water Kefir by the Can By Laura McQuarrie | Published 2023-10-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sparkling-water-kefir References: [barmagazine](https://barmagazine.co.uk/launching-agua-de-madre-sparkling-water-kefir-in-a-can/)  Agua de Madre newly launched sparkling water kefir in a can, sharing two refreshing, citrusy drinks that are hydrating, easy to sip and packed with gut-loving of live cultures. The vegan water kefir beverages support the body and mind with extracts of the nopal cactus, along with botanical ginseng and [adaptogenic, immune-boosting ashwagandha](https://www.trendhunter.com/trends/sekwl). Those who appreciate a spicy kick will delight in the [traditional Mexican chilies](https://www.trendhunter.com/trends/mineragua-mas) (habanero, ancho and smoky chipotle) used to spike the Lemon & Ginger variety, while the Blood Orange Bitters delivers layers of complex, sophisticated flavors. Consumers' interest in probiotic, gut-friendly beverages has surged due to the growing understanding of the vital role a healthy gut plays in overall well-being, driving the popularity of fermented drinks as a tasty and natural way to support digestive health. For those who are looking for something other than kombucha or fermented milk, [water kefir offers ample nutritional benefits](https://www.trendhunter.com/trends/kefir-drink), flavor and digestive support. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 36% | Activity: 53% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Sparkling Water Kefirs:** Agua de Madre introduces canned sparkling water kefir with refreshing flavors and gut-loving live cultures. - **Probiotic Beverages:** Growing interest in gut-friendly drinks leads to increased popularity of probiotic water kefir as a delicious and natural option. - **Flavorful Fermented Drinks:** Water kefir provides a tasty alternative to kombucha or fermented milk beverages, offering ample flavors and digestive support. ### Sectors Adopting This - **Beverage:** The beverage industry can explore opportunities in the growing market for sparkling water kefir as a probiotic and flavorful drink option. - **Health Food:** The health food industry can tap into the demand for gut-friendly beverages by incorporating water kefir with live cultures into their product offerings. - **Functional Drinks:** Functional drink manufacturers can consider water kefir as an innovative addition to their lineup, capitalizing on its nutritional benefits and unique flavors. ## Related on Trend Hunter - [Low-Sugar Kefir Waters](https://www.trendhunter.com/trends/kif-and-co.md) - [Gut-Friendly Kefir Sodas](https://www.trendhunter.com/trends/kefir-soda.md) - [Flavored Kefir Waters](https://www.trendhunter.com/trends/kindred-cultures.md) - [Canned Kefir Sodas](https://www.trendhunter.com/trends/kefir-sodas.md) - [Probiotic Sparkling Waters](https://www.trendhunter.com/trends/probiotic-sparkling-water.md) - [Naturally Fermented Kefir Sodas](https://www.trendhunter.com/trends/fizzy-probiotic-drinks.md) - [Adaptogenic Probiotic Tonics](https://www.trendhunter.com/trends/good-wolf.md) - [Prebiotic Sparkling Waters](https://www.trendhunter.com/trends/organic-prebiotic-sparkling-water.md) - [Fizzy Fermented Drinks](https://www.trendhunter.com/trends/tepache.md)