# Mini Sparkling Water Cans bubly is PepsiCo's Sparkling Water in a Can That Comes in Two Sizes By Kalin Ned | Published 2019-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sparkling-water-in-a-can References: [bubly](https://www.bubly.com/#/) Sparkling water in a can has a few perks. Not only are the contents quite refreshing, able to quench one's thirst in a matter of seconds, but the can is transportation-friendly and spill-proof. [PepsiCo](https://www.trendhunter.com/trends/watermelonbubly) has definitely captured consumer attention with its bubly — the brand's take on the fizzy beverage. Now, the company is going one step further to assure optimal portability and enjoyment through a can that is a little bit more compact. Available since mid-July, PepsiCo's sparkling water in a can boasts a new package that is smaller and more ideal to have on-the-go or to pack in a lunchbox. At 7.5 oz, the bubly minis are available at grocery and mass retail stores in the U.S. until September 2nd. In addition, consumers can purchase a 24-pack via the e-commerce platforms of [Amazon](https://www.trendhunter.com/trends/new-sodastream-flavors), Boxed and [Walmart](https://www.trendhunter.com/trends/mini-poppi). The flavors include cherry, blackberry, orange, and strawberry. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 69% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Compact Packaging:** Expanding the trend of sparkling water in cans, compact packaging offers enhanced portability and convenience for on-the-go consumers. - **Miniaturization:** By introducing mini cans, companies can tap into the trend of smaller portion sizes and cater to consumers seeking moderation and versatility. - **Convenience-driven Beverages:** Developing beverages that prioritize convenience, spill-proof packaging, and easy transportation taps into the consumer demand for hassle-free consumption experiences. ### Who This Affects Most - **Beverage Packaging:** Innovative and compact packaging for beverages presents opportunities for companies to provide practical and appealing solutions to consumers. - **Food and Beverage:** The food and beverage industry can capitalize on the trend of miniaturization by offering smaller-sized and conveniently packaged products, catering to consumers' changing preferences. - **E-commerce Retail:** E-commerce platforms such as Amazon, Boxed, and Walmart offer opportunities for beverage companies to reach a wider audience and facilitate seamless online purchasing experiences for consumers. ## Related on Trend Hunter - [Mini-Sized Retailer Sodas](https://www.trendhunter.com/trends/the-cocacola-co-mini-cans.md) - [Mini Functional Sodas](https://www.trendhunter.com/trends/mini-poppi.md) - [Watermelon-Flavored Sparkling Waters](https://www.trendhunter.com/trends/watermelonbubly.md) - [Fruit-Forward Sparkling Waters](https://www.trendhunter.com/trends/bubly-burst.md) - [Zero-Sugar Sparkling Beverages](https://www.trendhunter.com/trends/bubly.md) - [Mini Hard Seltzers](https://www.trendhunter.com/trends/passion-tree-minis.md) - [Mini Craft Soda Cans](https://www.trendhunter.com/trends/jones-minis.md) - [Canned Canadian Refreshments](https://www.trendhunter.com/trends/clearly-canadian.md) - [Canned Sparkling Water Mocktails](https://www.trendhunter.com/trends/bubly-bellini-bliss.md)