# Tonic-Infused Sparkling Water 'Sparkling Bitters' Makes Sparkling Water Flavored with Bitters By Laura McQuarrie | Published 2016-06-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sparkling-water-flavored References: [trndmonitor](https://trndmonitor.com/company-spotlight-sparkling-bitters/) & [sparklingbitters](http://www.sparklingbitters.com/) 'Sparkling Bitters' is the name of a new beverage product that introduces [sparkling water flavored with tonic bitters](https://www.trendhunter.com/trends/bark-bitter). Beyond its flavorful taste, the light sparkling beverage is also said to pass on benefits for one's [digestive health](https://www.trendhunter.com/trends/killer-fruit), liver functions and appetite. The beverages are crafted from all-natural ingredients and come in five fresh flavors: White Peach, Grapefruit Mint, Classic Aromatic, Meyer Lemon and Pear Ginger, which are reminiscent of some traditional cocktail types. As many young consumers are [decreasing their consumption of alcoholic beverages](https://www.trendhunter.com/trends/le-fizz), a drink like Sparkling Bitters introduces a refreshing way to enjoy the benefits of tonic bitters, without having to add them to an alcohol-based cocktail. Bitters have been used for centuries as aperitifs and digestif liqueurs, but they are only now being re-introduced to consumers as providers of good health. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 37% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Tonic-infused Sparkling Water:** The trend of tonic-infused sparkling water offers a refreshing alternative to traditional beverages while providing digestive health benefits. - **Flavored Sparkling Water:** The trend of flavored sparkling water caters to consumers looking for healthier beverage options with unique taste experiences. - **Alcohol Alternatives:** The trend of alcohol alternatives presents opportunities for innovative beverage products that mimic the flavors and benefits of traditional alcoholic drinks without the alcohol content. ### Who This Affects Most - **Beverage:** The beverage industry can explore the creation of tonic-infused sparkling water products to cater to health-conscious consumers looking for unique and refreshing drinks. - **Wellness:** The wellness industry can incorporate tonic-infused sparkling water as a healthier choice for consumers seeking digestive health benefits in their everyday lives. - **Hospitality:** The hospitality industry can embrace the trend of flavored sparkling water and alcohol alternatives to offer diverse and enticing beverage options to their customers. ## Related on Trend Hunter - [Spice-Infused Non-Alcoholic Sodas](https://www.trendhunter.com/trends/cardamom-bitters-soda.md) - [Premium Cocktail Bitters](https://www.trendhunter.com/trends/premium-cocktail-bitters.md) - [Replenishing Bubbly Beverages](https://www.trendhunter.com/trends/hint-sparkling-water.md) - [Zero-ABV Cocktail Bitters](https://www.trendhunter.com/trends/seasn.md) - [Flavorful Zero-Alcohol Bitters](https://www.trendhunter.com/trends/zero-alcohol-bitters.md) - [Energy-Balancing Sparkling Beverages](https://www.trendhunter.com/trends/good-idea-sparkling-water.md) - [Non-Carbonated Fizzy Water](https://www.trendhunter.com/trends/loftiwater.md) - [Ready-to-Sip Sparkling Aperitifs](https://www.trendhunter.com/trends/the-spritz-by-sazerac.md) - [Mocktail-Inspired Sparkling Waters](https://www.trendhunter.com/trends/bubly-sparkling-waters.md)