# Friendly Calorie-Free Fruit Sodas PepsiCo Has Announced the New 'Bubly' Sparkling Water Beverages By Michael Hemsworth | Published 2018-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sparkling-water-beverages References: [foodbev](https://www.foodbev.com/news/pepsico-introduces-sparkling-water-beverage-bubly-us/) & [pepsico](http://www.pepsico.com) PepsiCo has announced the new 'Bubly' sparkling water beverages as a new drink lineup that will provide consumers with an alternative way to quench their thirst. Calorie-free and made with natural flavors, the drinks come in eight flavor options including 'Grape,' 'Lime,' 'Strawberry,' 'Orange,' 'Lemon,' 'Mango,' '[Apple](https://www.trendhunter.com/trends/fuji-apple)' and 'Cherry.' The drinks are branded with a smiling aesthetic to make them appear quite inviting on the store shelf, while the tabs are each emblazoned with a greeting to enhance the consumption experience. Speaking on the new 'Bubly' sparkling water beverages, Todd Kaplan of [PepsiCo North America Beverages](https://www.trendhunter.com/trends/bubly-burst) said, "When we looked at the sparkling water category, we saw an opportunity to innovate from within by building a new brand and product from the ground up to meet consumer needs. We created Bubly to provide consumers with a great-tasting, flavourful, unsweetened sparkling water in a fun, playful, and relevant manner that is unlike anything we’ve seen in the sparkling water category today." Image Credit: FoodBev Media ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 61% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Calorie-free Sparkling Water Beverages:** Opportunity to disrupt the beverage industry by offering consumers a healthier alternative to sugary sodas. - **Natural Flavored Drinks:** Chance to capitalize on the growing demand for natural and clean-label products in the beverage market. - **Playful and Inviting Branding:** Potential for disruptive innovation through unique branding and packaging that appeals to younger consumers. ### Where This Applies - **Beverage:** Opportunity for beverage manufacturers to expand their product offerings with calorie-free sparkling water beverages. - **Health and Wellness:** Opportunity to cater to health-conscious consumers seeking natural, low-calorie drink options. - **Marketing and Advertising:** Potential for innovative advertising campaigns that resonate with consumers looking for fun and playful beverage experiences. ## Related on Trend Hunter - [Fruit-Forward Sparkling Waters](https://www.trendhunter.com/trends/bubly-burst.md) - [Mocktail-Inspired Sparkling Waters](https://www.trendhunter.com/trends/bubly-sparkling-waters.md) - [Watermelon-Flavored Sparkling Waters](https://www.trendhunter.com/trends/watermelonbubly.md) - [Canned Sparkling Water Mocktails](https://www.trendhunter.com/trends/bubly-bellini-bliss.md) - [Caffeinated Sparkling Water Drops](https://www.trendhunter.com/trends/bubly-bounce-for-sodastream.md) - [Flavored Sparkling Water Launches](https://www.trendhunter.com/trends/blueberry-pomegranate-bubly.md) - [Apple-Flavored Sparkling Waters](https://www.trendhunter.com/trends/applebubly.md) - [Peach-Flavored Antioxidant Sparkling Waters](https://www.trendhunter.com/trends/antioxidant-sparkling-waters.md) - [Ice Pop-Flavored Sparkling Waters](https://www.trendhunter.com/trends/melted-ice-pop.md)