# Vapor-Distilled Flavored Waters The Glacéau Smartwater Sparkling Water Beverages are Calorie-Free By Michael Hemsworth | Published 2017-06-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sparkling-water-beverage References: [foodbev](http://www.foodbev.com/news/coca-cola-launches-three-new-glaceau-smartwater-flavours/) The Glacéau Smartwater flavored sparkling water beverages come as the latest creation from the [Coca-Cola](https://www.trendhunter.com/trends/beverage-cube) brand that offers consumers a refreshing, healthy way to enjoy a bottled drink. Coming in three flavor options including Lemon, [Green Apple](https://www.trendhunter.com/trends/teenage-mutant-ninja-turtles-pizzeria) and [Berry & Kiwi](https://www.trendhunter.com/trends/mitra9-neon-berry), the Glacéau Smartwater sparkling water drinks are completely free of sugar, sweeteners and calories. This makes the drinks a suitable option for consumers who are looking to restrict their soda intake yet are looking for a healthier alternative to drink. The Glacéau Smartwater sparkling water beverages feature branding that is similar in aesthetic to the brand's original sparkling water, which is reported to have seen a distinct rise in popularity over the past several years. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 79% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Flavored Sparkling Water:** Disruptive innovation opportunity: Develop new and unique flavors of sparkling water to cater to consumers looking for calorie-free alternatives. - **Sugar-free Beverages:** Disruptive innovation opportunity: Create a range of beverages that are free of sugar and sweeteners to meet the growing demand for healthier drink options. - **Rise in Popularity of Sparkling Water:** Disruptive innovation opportunity: Explore marketing strategies and product variations to capitalize on the increasing popularity of sparkling water. ### Industries Being Reshaped - **Beverage:** Disruptive innovation opportunity: Develop innovative and healthy beverage options to cater to the changing consumer preferences. - **Bottled Water:** Disruptive innovation opportunity: Introduce flavored and calorie-free bottled water options to tap into the growing demand for healthier alternatives to soda. - **Health and Wellness:** Disruptive innovation opportunity: Create products and services that promote health and wellness, such as flavored water beverages without added sugar or calories. ## Related on Trend Hunter - [Functional Effervescent Drink Ranges](https://www.trendhunter.com/trends/smartsoda-brilliant-life-drinks.md) - [Asian-Inspired Sparkling Waters](https://www.trendhunter.com/trends/genki-forest.md) - [Free-From Sparkling Water Drinks](https://www.trendhunter.com/trends/goya-fontenova-sparkling-spring-water.md) - [Enhanced Still Water Beverages](https://www.trendhunter.com/trends/yesly.md) - [Country Refreshment-Inspired Waters](https://www.trendhunter.com/trends/waterloo-sparkling-water-flavors.md) - [Effervescent Pressed Fruit Refreshments](https://www.trendhunter.com/trends/cawston-press-sparkling-water.md) - [Sparkling Coconut Waters](https://www.trendhunter.com/trends/strange-water.md) - [Energy-Balancing Sparkling Beverages](https://www.trendhunter.com/trends/good-idea-sparkling-water.md) - [Functional Candy-Flavored Sparkling Waters](https://www.trendhunter.com/trends/sparkling-ice-x-life-savers.md)