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# Tropical Sparkling Vodka Coolers
Molson's Aquarelle is Available in Two Refreshing Summer Flavors

By Jana Pijak | Published 2019-05-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/sparkling-vodka-cooler
References: [molsoncoors](http://www.molsoncoors.com/en/brands)

[Molson's](https://www.trendhunter.com/trends/simply-spiked-lemonade) new Aquarelle beverage is a sparkling vodka cooler that is available in two refreshing flavors. The drink is available in Lemon Lime -- a zesty option combining the two citrus varieties -- and Passion Fruit which boasts a light, fruity taste and tropical aroma.

Made from an "artisanal combination of purely distilled vodka and [light natural fruit flavor](https://www.trendhunter.com/trends/combo-flavor-variety-pack)," Molson's Aquarelle beverages feature 100 calories per can with no added sugar, making them a guilt-free and diet-friendly option for consumers. Each 355 ml can boasts a 5% alcohol count making it the perfect summer essential for those seeking a lighter alternative to beers, wines and more potent cocktail mixers.

This convenient sparkling vodka cooler is a light and refreshing option and is sure to be a hit at cottages or patio parties this summer.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 80% | Activity: 97% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Sparkling Vodka Coolers:** The trend of sparkling vodka coolers presents an opportunity for beverage companies to create light and refreshing alcoholic drinks that appeal to health-conscious consumers.
- **Flavored Alcoholic Beverages:** The trend of flavored alcoholic beverages opens up possibilities for companies to develop unique and enticing flavors that cater to consumers' taste preferences.
- **Low-calorie Alcoholic Drinks:** The trend of low-calorie alcoholic drinks allows for the creation of guilt-free options that appeal to individuals who want to enjoy a refreshing beverage without the added calories.

### Where This Applies

- **Beverage:** The beverage industry can tap into the sparkling vodka cooler trend by developing innovative and flavorful alcoholic beverages that offer a refreshing twist.
- **Alcohol:** The alcohol industry has an opportunity to capitalize on the flavored alcoholic beverage trend by creating new and exciting flavors that appeal to a wide range of consumers.
- **Fitness and Wellness:** The fitness and wellness industry can explore the low-calorie alcoholic drink trend by offering healthier beverage options that allow individuals to indulge without compromising their fitness goals.

## Related on Trend Hunter

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- [Culinary-Inspired Vodka Sodas](https://www.trendhunter.com/trends/vaqit.md)
- [Tropically Inspired Sparkling Cocktails](https://www.trendhunter.com/trends/corona-tropical.md)
- [Vacation-Inspired Cooler Drinkers](https://www.trendhunter.com/trends/botanical-lychee-spritz.md)
