# Turmeric-Powered Lemonades The Golden Tiger Sparkling Turmeric Lemonades Come in Three Options By Michael Hemsworth | Published 2022-08-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sparkling-turmeric-lemonades References: [bevnet](https://www.bevnet.com/news/2022/golden-tiger-launches-sparkling-turmeric-lemonades) & [goldentigerlife](https://goldentigerlife.com/)  The Golden Tiger Sparkling Turmeric Lemonades are a new line of recovery refreshments for consumers to incorporate into their sports regime as a way to combat fatigue and burnout. The drinks are each infused with 100mg of Bioactive Curcumin and work diligently to fight against inflammation, which can spike after a workout or intense training. The drinks are also suitable for those who regularly deal with inflammation caused by a variety of stressors like food and drink. The Golden Tiger Sparkling Turmeric Lemonades come in three flavors to choose from including Original, Green Tea and Energy, which each come in 12-ounce cans. The drinks are arriving on Amazon with a wider retail launch into the Midwest United States taking place soon. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 8% | Activity: 25% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Sparkling Turmeric Beverages:** Opportunity to introduce more turmeric-infused sparkling beverages in the market, targeting people looking for post-workout or anti-inflammatory beverages. - **Bioactive Curcumin Infused Beverages:** Opportunity to develop more bioactive curcumin-enhanced beverages for workouts, sports, and post-exercise recovery - **Plant-based Energy Drinks:** Opportunity to create more plant-based energy drinks as a healthier alternative to conventional energy drinks. ### Who This Affects Most - **Functional Beverages:** Functional beverage companies can leverage the anti-inflammatory and workout recovery benefits of turmeric to introduce innovative wellness beverages - **Sports and Fitness Industry:** Sports and fitness companies can capitalize on the post-workout recovery benefits of turmeric to create workout recovery drinks that boost performance, provided the blends are scientifically-backed. - **Plant-based Energy Drinks:** Beverage manufacturers interested in the energy drink sector can innovate and develop plant-based energy drinks that improve performance by offering a safer and healthier alternative to conventional drinks. ## Related on Trend Hunter - [Immune-Boosting Canned Lemonades](https://www.trendhunter.com/trends/golden-tiger-turmeric-lemonades.md) - [Anti-Inflammatory Hibiscus Drinks](https://www.trendhunter.com/trends/sparkling-turmeric-hibiscus-lemonade.md) - [Tumeric-Based Hibiscus Lemonades](https://www.trendhunter.com/trends/golden-tiger.md) - [Calming Sports Recovery Drinks](https://www.trendhunter.com/trends/recovery-sports-drink.md) - [Anti-Inflammatory Turmeric Shots](https://www.trendhunter.com/trends/unrooted.md) - [Functional Ginger Beverages](https://www.trendhunter.com/trends/gngr-labs-canned.md) - [Powerful Turmeric Latte Ranges](https://www.trendhunter.com/trends/turmeric-latte-mix1.md) - [Functional Fizzy Drinks](https://www.trendhunter.com/trends/humble-warrior.md) - [Turmeric-Enhanced Adaptogenic Matcha Drinks](https://www.trendhunter.com/trends/adaptogenic-matcha-drink.md)