# Versatile Sparkling Strawberry Drinks Trader Joe's Sparkling Strawberry Juice Has No Added Sugar By Michael Hemsworth | Published 2020-03-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sparkling-strawberry-juice References: [chewboom](https://www.chewboom.com/2020/03/13/trader-joes-pours-new-sparkling-strawberry-juice/) & [traderjoes](https://www.traderjoes.com) The Trader Joe's Sparkling Strawberry Juice is one of the latest refreshment options from the retailer that's sure to be a hit amongst consumers seeking out a [versatile beverage](https://www.trendhunter.com/trends/spindrift-soda) to enjoy this spring. The sparkling drink is made with strawberry juice that's not from concentrate and [free from added sugars](https://www.trendhunter.com/trends/tango-strawberry-smash) with just 60 calories per can. The drink is characterized by its versatile profile that can be enjoyed straight from the can, poured over ice or even used in [premium cocktail recipes](https://www.trendhunter.com/trends/ntrl-strawberry) to make preparation easier for mixologists. The Trader Joe's Sparkling Strawberry Juice is available from the retailer at a price point of $3.99 for four-packs and is only available for a limited time to make it an exclusive product for the springtime. Image Credit: Trader Joe’s ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 25% | Activity: 50% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Versatile Sparkling Drinks:** An opportunity for beverage companies to create more versatile sparkling drinks with natural flavors and no added sugars. - **Premium Cocktail Mixers:** A chance for beverage manufacturers to develop premium cocktail mixers using natural fruit juices as a base ingredient. - **Limited Edition Beverages:** A trend towards creating exclusive and limited edition beverages to generate excitement and demand among consumers. ### Industries Being Reshaped - **Beverage Manufacturing:** An opportunity for beverage manufacturers to tap into the growing demand for healthier and more versatile drink options. - **Retail:** A chance for retailers to offer exclusive and limited edition beverages to attract customers and increase sales. - **Hospitality:** An opportunity for hotels, bars, and restaurants to incorporate the Trader Joe's Sparkling Strawberry Juice as a premium cocktail mixer in their menus. ## Related on Trend Hunter - [Sparkling Guava Juices](https://www.trendhunter.com/trends/sparkling-guava-juice.md) - [Sparkling Pomegranate Teas](https://www.trendhunter.com/trends/sparkling-white-tea-with-pomegranate-juice.md) - [Sparkling Rosé Tea Beverages](https://www.trendhunter.com/trends/organic-sparkling-ros-tea-beverage.md) - [Sparkling Pomegranate Drinks](https://www.trendhunter.com/trends/sparkling-pomegranate-punch-beverage.md) - [Tropical Citrus Sparkling Waters](https://www.trendhunter.com/trends/something-spritzy-pineapple-orange.md) - [Sparkling Pink Lemonades](https://www.trendhunter.com/trends/french-market-sparkling-pink-lemonade.md) - [Clementine-Infused Sparkling Waters](https://www.trendhunter.com/trends/sparkling-water-cranberry-clementine.md) - [Organic Strawberry Banana Juices](https://www.trendhunter.com/trends/organic-orange-strawberry-banana-juice.md) - [Mandarin Orange Sparkling Waters](https://www.trendhunter.com/trends/mandarin-orange-sparkling-water.md)