# Millennial-Targeted Soft Drinks The Nix & Kix Sparkling Raspberry Rhubarb Drink is 100% Natural By Michael Hemsworth | Published 2020-11-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sparkling-raspberry-rhubarb-drink References: [conveniencestore](https://www.conveniencestore.co.uk/soft-drinks/nix-and-kix-introduces-raspberry-rhubarb-soft-drink/650399.article) & [nixandkix](https://nixandkix.com) The Nix & Kix Sparkling Raspberry Rhubarb drink is a new refreshment offering from the brand that's targeted towards Millennial consumers in the 30 and up age bracket to help address their preferences. The drink features a high-quality flavor that is [100% natural](https://www.trendhunter.com/trends/franklin-sons-soft-drinks) and includes the flavors of [raspberry and rhubarb](https://www.trendhunter.com/trends/mother-root-rhubarb), which creates a slightly tart finish on the palate. The new flavor is being launched alongside a brand relaunch that will position the drink as a better option for health-conscious consumers to pick up. The Nix & Kix Sparkling Raspberry Rhubarb drink is positioned to be right at home with the existing refreshment flavor options that includes Blood Orange Turmeric, Mango Ginger, Cucumber Mint and Watermelon Hibiscus. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 40% | Activity: 38% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Millennial-targeted Soft Drinks:** The rise of Millennial-targeted soft drinks presents new opportunities for beverage companies to tap into this specific consumer segment with innovative and health-conscious offerings. - **Natural Flavor Enhancements:** The growing demand for 100% natural flavor profiles opens up possibilities for food and beverage manufacturers to develop unique and enticing taste experiences. - **Brand Relaunch Strategies:** Brand relaunches can be a powerful tool for companies looking to reposition themselves in the market and attract health-conscious consumers seeking better options. ### Industries Being Reshaped - **Beverage:** The beverage industry has a chance to capitalize on the trend of Millennial-targeted soft drinks by developing new and exciting flavors that appeal to this consumer group. - **Food:** The food industry can leverage the demand for natural flavor enhancements to create innovative products that cater to health-conscious consumers. - **Marketing & Advertising:** The marketing and advertising industry has a role in helping companies execute successful brand relaunch strategies that effectively communicate their new positioning and product benefits to their target audience. ## Related on Trend Hunter - [Functional Summertime-Inspired Drinks](https://www.trendhunter.com/trends/nocco-berry-rhubarb.md) - [Botanical Sweetener-Free Sodas](https://www.trendhunter.com/trends/nuisance-drinks.md) - [Fantastical Fruit-Flavored Drinks](https://www.trendhunter.com/trends/squeezit.md) - [Ready-to-Drink Squash Refreshments](https://www.trendhunter.com/trends/robinsons-blackberry-blueberry.md) - [Spiked Dragonfruit Refreshers](https://www.trendhunter.com/trends/raspberry-dragonfruit.md) - [School-Compliant Sparkling Fruit Juices](https://www.trendhunter.com/trends/belvoir-farm-fruitz.md) - [Modern Kid-Focused Drinks](https://www.trendhunter.com/trends/soda-for-kids.md) - [Hydration-Driven Fruit Beverages](https://www.trendhunter.com/trends/belvoir-farm.md) - [Vitamin-Based Sparkling Drinks](https://www.trendhunter.com/trends/bloom-nutrition-2.md)