# Sparkling Protein Drinks Beyond Adds Three Fruit Flavors to its Lineup By Amy Duong | Written with AI assistance | Published 2026-10-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sparkling-protein-drinks-trend References: [stack3d](https://www.stack3d.com?p=153869)  Beyond is widening Beyond Immerse with three fruit-forward flavors, giving the [sparkling protein drink](https://www.trendhunter.com/trends/clear-protein-drink) a larger menu around its clear-style canned format. The line now includes Watermelon Strawberry, Limoncello Ginger and Yuzu Grapefruit alongside the original drink. Watermelon Strawberry is available now through Beyond's online store, where a case of 12 costs $45.99. The full line keeps about 110 calories per can while staying fully plant-based, so the drink reads more like a [flavored refreshment](https://www.trendhunter.com/trends/lightly-carbonated-protein-drink) than a heavy shake. At 20g of [plant protein](https://www.trendhunter.com/trends/good-protein-clear-protein-electrolytes), Beyond Immerse sits in the overlap between protein recovery and casual sipping. The added flavors broaden that space for shoppers who want a protein drink with more of a beverage profile and less of a gym-only feel. Image Credit: Beyond Meat ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 44% | Activity: 36% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Clear Protein Refreshments:** Transparent, sparkling formats are repositioning protein drinks as light daily beverages rather than dense post-workout shakes. - **Fruit-forward Functional Sips:** Layered fruit flavors create room for functional drinks that feel closer to premium sodas, spritzers, and flavored waters. - **Plant-based Performance Drinks:** Plant-derived protein in convenient cans expands the appeal of recovery beverages to flexitarian consumers seeking cleaner everyday nutrition. ### Industries Being Reshaped - **Functional Beverages:** The category is being reshaped by hybrid products that combine hydration, flavor, and performance nutrition in mainstream-ready formats. - **Sports Nutrition:** Casual drinking occasions are broadening the market beyond gyms, enabling protein products to fit commuting, workday, and social routines. - **Plant-based Foods:** Protein innovation in beverage form gives plant-based brands new access to consumers who prioritize convenience over traditional meat or dairy alternatives. ## Related on Trend Hunter - [Juicy Protein Waters](https://www.trendhunter.com/trends/mynd-sparkling-protein-water.md) - [Functional Summertime Protein Drinks](https://www.trendhunter.com/trends/beyond-immerse-drinks.md) - [Lightly Sparkling Protein Drinks](https://www.trendhunter.com/trends/whey-water.md) - [Functional Protein Fiber Refreshments](https://www.trendhunter.com/trends/beyond-immerse.md) - [Hydrating Fruit-Forward Protein Drinks](https://www.trendhunter.com/trends/rebbl-clear-protein-beverage.md) - [Effervescent Protein-Packed Sodas](https://www.trendhunter.com/trends/c4-sparkling-protein.md) - [Sparkling Protein Refreshments](https://www.trendhunter.com/trends/yesly-sparkling-protein-water.md) - [Sparkling Protein Water Cans](https://www.trendhunter.com/trends/protein-seltzer-trend.md)