# Prebiotic Ginger Beverages Recoup Sparkling Prebiotic Beverages Support Hydration & Gut Health By Laura McQuarrie | Published 2024-06-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sparkling-prebiotic-beverages References: [specialtyfood](https://www.specialtyfood.com/news-media/news-features/member-press-releases/recoup%C2%AE-unveils-first-prebiotic-sparkling-beverage-with-electrolytes-and-no-added-sugar-or-sweetener/) & [recoupwellness](https://www.recoupwellness.com/)  It took months for Recoup to perfect the formula for its sweet and refreshing [Sparkling Prebiotic Beverages](https://www.trendhunter.com/trends/cleanlabel-sparkling-drinks) without added sugar or sweeteners, and now ingredient-conscious consumers can support hydration and gut health in one go with the brand's convenient canned drinks. Available in varieties like Watermelon Blood Orange + Ginger and Lemon Lime + Ginger, these beverages share electrolytes from maple tree water and real ginger to support digestive wellness. "With our prebiotic sparkling beverages, we're proud to offer consumers a truly innovative solution that supports gut health, hydration, and daily wellness," says Susan Buckwalter Hartman, co-founder of Recoup, “We listened to our audience, many of whom were sick of stevia and other sweeteners in [functional beverages](https://www.trendhunter.com/trends/trader-joes-prebiotic-soda)." Recoup will showcase its new products at the 2024 edition of the Specialty Food Association Fancy Food Show. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 55% | Activity: 67% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Prebiotic Hydration Solutions:** Innovative beverages combining hydration and gut health support are gaining traction among health-conscious consumers. - **Natural Ingredient Functional Drinks:** The use of natural ingredients like ginger and maple tree water highlights a shift towards cleaner, more transparent product formulations. - **Sugar-free Wellness Beverages:** Demand is rising for beverages that offer health benefits without added sugars or artificial sweeteners, catering to ingredient-conscious audiences. ### Where This Applies - **Health and Wellness:** The integration of digestive health benefits in beverages signifies evolving consumer preferences towards holistic wellness. - **Beverage:** Functional beverages incorporating natural prebiotics are disrupting traditional hydration and refreshment categories. - **Food and Drink Innovation:** Emerging prebiotic drinks reflect a broader industry trend of merging convenience with enhanced nutritional benefits. ## Related on Trend Hunter - [Hydrating Sparkling Beverages](https://www.trendhunter.com/trends/recoup-beverage.md) - [Prebiotic Sparkling Waters](https://www.trendhunter.com/trends/organic-prebiotic-sparkling-water.md) - [Prebiotic Coconut Waters](https://www.trendhunter.com/trends/cocogoodsco-prebiotics-coconut-water.md) - [Prebiotic Sparkling Waters](https://www.trendhunter.com/trends/prebiotic-sparkling-water.md) - [Functional Prebiotic Soda Lines](https://www.trendhunter.com/trends/health-ade-2.md) - [Bubbly Prebiotic Sodas](https://www.trendhunter.com/trends/bubbly-prebiotic-soda.md) - [Juicy Prebiotic Sodas](https://www.trendhunter.com/trends/simply-pop.md) - [Probiotic Sparkling Waters](https://www.trendhunter.com/trends/probiotic-sparkling-water.md) - [Functional Ginger Beverages](https://www.trendhunter.com/trends/gngr-labs-canned.md)