# Low-Calorie Sparkling Mixers Fever-Tree Sparkling Pink Grapefruit Was Made for Palomas & Spritzes By Laura McQuarrie | Published 2020-05-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sparkling-mixer References: [prnewswire](https://www.prnewswire.com/news-releases/fever-tree-the-worlds-1-premium-mixer-brand-launches-fever-tree-sparkling-pink-grapefruit-only-30-calories-and-optimized-for-palomas-and-spritzes-in-spring-2020-301052173.html) & [fever-tree](http://www.fever-tree.com/) [Fever](https://www.trendhunter.com/trends/fevertree-tonic-water)-Tree is introducing its first sparkling mixer developed specifically for the US market and its low-calorie Sparkling Pink Grapefruit includes juice from Florida citrus fruit. The Fever-Tree Sparkling Pink Grapefruit was created with [tequila-powered Palomas](https://www.trendhunter.com/trends/grapefruit-paloma) and [vodka-based spritzes](https://www.trendhunter.com/trends/non-alcoholic-spritz) in mind, although the product also has the potential to be consumed on its own as a flavorful and refreshing zero-ABV beverage. A bottle of Fever-Tree Sparkling Pink Grapefruit comes in at just 30 calories and it boasts a formula that's free from artificial colors and sweeteners. Appealing to health-conscious consumers who are looking for better-for-you choices, the premium refresher from Fever-Tree and its naturally sourced ingredients is full of aromatic and well-balanced flavors to complement a variety of high-quality spirits. Image Credit: Fever-Tree USA ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 13% | Activity: 10% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Low-calorie Mixers:** The growing demand for low-calorie beverages presents an opportunity for the development of innovative mixers with reduced calorie content. - **Zero-abv Beverages:** The increasing popularity of non-alcoholic drinks creates potential for the creation of delicious and refreshing zero-alcohol sparkling mixers. - **Health-conscious Consumption:** The rise in health-conscious consumer preferences calls for the production of mixer options that are free from artificial ingredients and offer naturally sourced flavors. ### Who This Affects Most - **Beverage Manufacturing:** Beverage manufacturers can develop lower-calorie sparkling mixers to cater to the demand for healthier drink options. - **Alcohol Production:** Alcohol producers can consider partnering with mixer brands to create alcohol-free options that are specifically tailored to complement their spirits. - **Natural Ingredients Market:** Companies in the natural ingredients market have the opportunity to supply high-quality, naturally sourced flavors for the production of premium sparkling mixers. ## Related on Trend Hunter - [Grapefruit-Inspired Non-Alcoholic Beverages](https://www.trendhunter.com/trends/grapefruit-fizz.md) - [Elevated Margarita Mixers](https://www.trendhunter.com/trends/margarita-mixer-1.md) - [Specialty Citrus Cocktail Mixers](https://www.trendhunter.com/trends/fevertree-spanish-clementine-tonic-water.md) - [Bar-Quality Cocktail Blends](https://www.trendhunter.com/trends/fever-tree.md) - [Deeply Citrusy Tonic Waters](https://www.trendhunter.com/trends/schweppes-grapefruit-slimline-tonic.md) - [Simplified Cocktail Mixers](https://www.trendhunter.com/trends/fever-tree-cocktail-mixer.md) - [Paloma-Inspired Craft Sodas](https://www.trendhunter.com/trends/zero-proof-paloma.md) - [Low-Sugar Pineapple Mocktails](https://www.trendhunter.com/trends/pineapple-paloma.md) - [Citrusy Passionfruit Tonic Waters](https://www.trendhunter.com/trends/fevertree-tonic-water.md)