# Sparkling Matcha Drinks This Drink is Designed to Deliver the Health Benefits of Matcha Green Tea By Katherine Pendrill | Published 2016-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sparkling-matcha References: [shape](http://www.shape.com/blogs/weight-loss-coach/your-new-pick-me-motto-matcha-tea-soda) & [drinkmotto](http://www.drinkmotto.com/) 'Motto' is a sparkling matcha drink designed to deliver all the health benefits of green tea. In recent years, green tea has become a popular choice for health-conscious consumers. This beverage is the only drink that uses the entire green tea leaf in order to deliver a greater number of health benefits. Motto is marketed as a [functional beverage](https://www.trendhunter.com/trends/all-phenoms-drinks) that uses essential plant nutrients to energize, improve mental clarity, reduce stress and promote overall health. The primary ingredient in the drink is [premium matcha](https://www.trendhunter.com/trends/melo-matcha), which is rich in antioxidants, l-theanine, chlorophyll, catechins and beta carotene. For added flavor, the matcha is combined with sparkling water, natural sugars, fresh lemon juice and a splash of apple cider vinegar. The [sparkling matcha beverage](https://www.trendhunter.com/trends/sparkling-matcha-lemonade) is ideal for consumers who are looking for beverage that delivers the many health benefits attributed to green tea without sacrificing flavor. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 52% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Functional Beverage Revolution:** The rise of functional beverages, such as sparkling matcha drinks, presents opportunities for innovative products that offer health benefits and unique flavor profiles. - **Green Tea Health Trend:** The increasing popularity of green tea among health-conscious consumers opens up possibilities for new drink options that emphasize the health benefits of green tea. - **Alternative Beverage Choices:** The demand for alternative beverage choices, like sparkling matcha, creates a market for refreshing and healthful alternatives to traditional soft drinks. ### Sectors Adopting This - **Beverage Industry:** The beverage industry has the potential to tap into the growing market of functional beverages and develop new products that promote health and wellness. - **Health and Wellness Industry:** The health and wellness industry can capitalize on the green tea health trend by offering products that incorporate the health benefits of green tea, such as sparkling matcha drinks. - **Alternative Beverage Industry:** The alternative beverage industry can benefit from the demand for refreshing and healthful drink alternatives, creating innovative options like sparkling matcha. ## Related on Trend Hunter - [Functional Matcha Beverages](https://www.trendhunter.com/trends/matcha-love-energy.md) - [Canned Ceremonial-Grade Matchas](https://www.trendhunter.com/trends/ceremonial-grade-matcha.md) - [Functional Refreshing Matcha Lemonades](https://www.trendhunter.com/trends/bellamatcha-lemonade.md) - [Canned Matcha Lattes](https://www.trendhunter.com/trends/chuh.md) - [Adaptogenic Matcha Gummies](https://www.trendhunter.com/trends/matcha-gummy.md) - [Fruity Matcha-Style Beverages](https://www.trendhunter.com/trends/green-tonic.md) - [Summery Canned Matcha Lattes](https://www.trendhunter.com/trends/strawberry-matcha-latte.md) - [Alcoholic Matcha Mixers](https://www.trendhunter.com/trends/matcha-no-osake.md) - [Plant-Based Matcha Alt Milks](https://www.trendhunter.com/trends/sproud-matcha.md)