# Sparkling Matcha Teas Moshi Makes Asian-Inspired Drinks with Uji Matcha By Laura McQuarrie | Published 2023-01-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sparkling-matcha-teas References: [bevnet](https://www.bevnet.com/news/2023/this-weeks-new-products-rtd-coffee-for-a-caffeinated-new-year-plus-friends-inspired-creamer) & [drinkmoshi](https://www.drinkmoshi.com/collections/matcha-sparkling-drinks)  Asian-inspired beverage brand Moshi launched a line of [sparkling matcha teas](https://www.trendhunter.com/trends/matcha-collection) made with [Uji matcha](https://www.trendhunter.com/trends/matcha-box) and 110 calories per 12-ounce bottle. The refreshing bottled beverages are ready to be sipped in four flavors: Original, White Strawberry, Matcha Ginger and Coconut. Fueled by all-natural ingredients, the drinks offer a new way for tea lovers to experience the benefits of matcha. The simple Original flavor from the brand pairs high-quality Uji matcha from Japan with carbonated water, organic cane sugar, 100% line juice and chlorophyll, plus natural flavor. Soon, fans of the brand can look forward to a new line of [sparkling oolong tea](https://www.trendhunter.com/trends/saicho-sixty-stone-mountain) products from Moshi. At its core, the brand is committed to real ingredients, exploring global flavors, spotlighting unique Asian ingredients and giving back to the community. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 27% | Activity: 48% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Sparkling Matcha Beverages:** The rise of sparkling matcha teas opens up opportunities for beverage companies to explore innovative, low-calorie sparkling tea products that cater to health-conscious consumers. - **Asian-inspired Carbonated Beverages:** Brands can invest in R&D to produce carbonated drinks that leverage Asian ingredients and flavors, such as Moshi's use of Uji Matcha, for a unique taste experience that capitalizes on the growing popularity of Asian cuisine and culture worldwide. - **Bottled Tea Products:** The growing demand for convenient on-the-go products, combined with consumers' heightened interest in health and wellness, represents an opportunity to develop bottled tea products that feature all-natural ingredients and low calorie counts like Moshi's products. ### Who This Affects Most - **Beverage Industry:** The sparkling matcha tea trend presents growth opportunities for the beverage industry, encouraging the innovation of new low-calorie and all-natural tea products that attract health-conscious consumers. - **Asian Ingredient Industry:** Companies specializing in Asian ingredients can leverage their resources to supply manufacturers, restaurants and cafes with sought-after ingredients like Uji Matcha or oolong tea, thereby fueling further development of Asian-inspired beverages or snacks. - **Packaging Industry:** With more companies pursuing bottled tea products, packaging companies can innovate new eco-friendly bottle designs and delivery mechanisms to meet consumer demand for convenient on-the-go products that have a lower impact on the environment. ## Related on Trend Hunter - [Canned Ceremonial-Grade Matchas](https://www.trendhunter.com/trends/ceremonial-grade-matcha.md) - [Refined Chilled Matcha Refreshments](https://www.trendhunter.com/trends/starbucks-japan-matcha.md) - [Functional Matcha Beverages](https://www.trendhunter.com/trends/matcha-love-energy.md) - [Canned Matcha Lattes](https://www.trendhunter.com/trends/chuh.md) - [Fruity RTD Matcha Lattes](https://www.trendhunter.com/trends/strawberry-matcha-almond-milk.md) - [Pattern-Topped Matcha Refreshments](https://www.trendhunter.com/trends/mikuriya-matcha-drinks.md) - [Sparkling Matcha Lemonades](https://www.trendhunter.com/trends/sparkling-matcha-lemonade.md) - [Alcoholic Matcha Mixers](https://www.trendhunter.com/trends/matcha-no-osake.md) - [Summery Canned Matcha Lattes](https://www.trendhunter.com/trends/strawberry-matcha-latte.md)