# Guava-Flavored Sparkling Margaritas Ritas' Summery Guav-A-Rita Flavor Boasts a Tropical Twist By Laura McQuarrie | Published 2020-04-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sparkling-margarita References: [delish](https://www.delish.com/food-news/a32171851/ritas-guava-rita/) & [theritas](https://www.theritas.com/) Joining Ritas' existing flavors like Lime-A-Rita, Water-Melon-Rita, Berry-A-Rita and Straw-Ber-Rita is a refreshing new fruit-flavored sparkling margarita in a guava-flavored variety. The all-new Guav-A-Rita drink is a limited-edition offering for the summer months and it combines the taste of a margarita with the effervescent qualities of hard seltzer. Although the brand offers several [sparkling margarita flavors](https://www.trendhunter.com/trends/topo-chico-hard-margarita) featuring some of the most popular kinds of fruits, this one stands out as the only limited-edition creation. A 12-ounce can of Guav-A-Rita is 8% ABV and shares a tropical refreshment that's easy to enjoy, especially as it offers an [upscale cocktail experience](https://www.trendhunter.com/trends/sierra-tequila-margaritas) without requiring any preparation or mixing of ingredients. Perfect for sharing, the Guav-A-Rita can be purchased in 12-packs, as well as single cans for solo sipping. Image Credit: Ritas ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 5% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Fruit-flavored Sparkling Margaritas:** Opportunity for creating innovative and unique fruit-infused sparkling margarita flavors. - **Limited-edition Beverages:** Opportunity to create exclusive and seasonal beverages to drive consumer excitement and demand. - **Convenience in Cocktails:** Opportunity to offer ready-to-drink cocktails that provide a hassle-free and enjoyable drinking experience. ### Sectors Adopting This - **Beverage Industry:** Chance for beverage companies to expand their product lines and appeal to a wider consumer base with new flavors and limited-edition offerings. - **Alcohol Manufacturing:** Opportunity for alcohol manufacturers to capitalize on the growing trend of fruit-flavored alcoholic beverages and offer innovative options to consumers. - **Retail Industry:** Potential for retailers to stock and promote limited-edition beverages, attracting customers with exclusive and unique products. ## Related on Trend Hunter - [Dynamic RTD Margaritas](https://www.trendhunter.com/trends/agave-boom-margaritas.md) - [Premium Canned Margaritas](https://www.trendhunter.com/trends/casamigos-margaritas.md) - [Guac-Filled Margarita Glasses](https://www.trendhunter.com/trends/guacarita.md) - [RTD Sparkling Margaritas](https://www.trendhunter.com/trends/sipmargs.md) - [Hybrid Margarita Hard Seltzers](https://www.trendhunter.com/trends/margarita-style-hard-seltzers.md) - [Fruit-Forward RTD Margaritas](https://www.trendhunter.com/trends/margarita-variety-pack.md) - [Flavorful Ready-to-Drink Margaritas](https://www.trendhunter.com/trends/readytodrink-margaritas.md) - [Traditional Tequila Cocktail Seltzers](https://www.trendhunter.com/trends/mamitas-hard-seltzer.md) - [Fruity Spiked Seltzers](https://www.trendhunter.com/trends/spindrift-spiked-paradise-pack.md)