# Summery Maple Water Drinks The Drink Simple Blackberry Lemon Sparkling Maple Water is Flavorful By Michael Hemsworth | Published 2021-07-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sparkling-maple-water References: [trndmonitor](https://trndmonitor.com/drink-spotlight-drink-simple-blackberry-lemon-sparkling-water/) & [drinksimple](https://www.drinksimple.com/) The Drink Simple Blackberry Lemon Sparkling Maple Water beverage is a premium refreshment that will provide consumer with a way to quench their thirst and satisfy their tastebuds at the same time. The drink has [no added sugar or sweeteners](https://www.trendhunter.com/trends/unsweetened-soft-drinks) in the mix and features a series of plant-powered nutrients that are present thanks to the namesake maple water in the mix. A series of [naturally occurring electrolytes and antioxidants](https://www.trendhunter.com/trends/healthy-fizzy-drinks) also help to position the summery refreshment as a beneficial option to enjoy. The Drink Simple Blackberry Lemon Sparkling Maple Water beverage contains 2% juice that includes blackberry puree along with organic lemon juice concentrate to greatly enhance flavor without the need for added sugars or sweeteners. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 39% | Activity: 55% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Maple Water Beverages:** The demand for natural and organic beverages is increasing and maple water beverages that have plant-powered nutrients are offering innovative beverage options. - **Sugarless Beverages:** Sugarless beverages are becoming popular with health-conscious consumers and are offering an opportunity for innovative product development. - **Functional Beverages:** Functional beverages with naturally occurring electrolytes and antioxidants are positioning themselves as a more beneficial option for consumers. ### Who This Affects Most - **Beverage Industry:** The beverage industry is seeing a shift towards healthier and more natural beverage options with added nutrient benefits like maple water beverages. - **Organic Food Industry:** The organic food industry is also seeing a shift towards natural and healthier food and beverage options like Drink Simple that uses organic lemon concentrate in their maple water beverages. - **Functional Food Industry:** The functional food industry can explore the opportunity of creating new functional beverages with natural electrolytes and antioxidants that provide added health benefits. ## Related on Trend Hunter - [Hard Maple Seltzers](https://www.trendhunter.com/trends/hard-maple-seltzer.md) - [Maple Water Hydrators](https://www.trendhunter.com/trends/maple-3.md) - [Maple Syrup-Flavored Sodas](https://www.trendhunter.com/trends/canadian-maple-syrup-soda.md) - [Country Refreshment-Inspired Waters](https://www.trendhunter.com/trends/waterloo-sparkling-water-flavors.md) - [Peach-Flavored Sparkling Waters](https://www.trendhunter.com/trends/the-peach-one.md) - [Spiked Sparkling Lemonades](https://www.trendhunter.com/trends/spiked-strawberry-lemonade.md) - [Naturally Sweetened Sodas](https://www.trendhunter.com/trends/naturally-sweetened-sodas.md) - [Hydration-Driven Fruit Beverages](https://www.trendhunter.com/trends/belvoir-farm.md) - [Energy-Balancing Sparkling Beverages](https://www.trendhunter.com/trends/good-idea-sparkling-water.md)