# Elderberry Immunity Beverages Weller's 'Sparkling Immunity' Line Delivers Key Vitamins & Minerals By Riley von Niessen | Published 2020-09-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sparkling-immunity References: [welleryou](https://www.welleryou.com/?fggd) [Weller](https://www.trendhunter.com/trends/dale-katechis), the sparkling water label that offers a range of delicious refreshments that are made with CBD, is adding its first non-CBD beverage to its lineup, called 'Sparkling Immunity.' The brand went to work creating the product in response to the COVID-19 pandemic, in an effort to make an immune system-boosting beverage that tastes great accessible to its consumers. Each can contains vitamin C, vitamin D3, zinc, and magnesium—with no added sugars included. While [Elderberry](https://www.trendhunter.com/trends/wellements) is featured in all of the flavor profiles offered in the brand's new line, there are three variations to choose from: Elderberry + Peach, Elderberry + Lemon-Lime, and Elderberry + Strawberry. Sparkling Immunity, as well as Weller's CBD-infused sparkling water products, are available from its website. Image Credit: Weller ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 76% | Activity: 86% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Immunity-boosting Beverages:** Opportunity for beverage companies to create non-CBD beverages using vitamins and minerals to support immune health, especially in response to COVID-19. - **Elderberry-based Products:** Opportunity for companies to incorporate elderberry into various product lines due to its reported immune-boosting properties and growing demand from health-conscious consumers. - **Functional Sparkling Water:** Opportunity for beverage companies to create sparkling water products with functional ingredients like vitamins and minerals to capitalize on the growing health-conscious consumer market. ### Sectors Adopting This - **Beverage Industry:** Amidst the pandemic, the beverage industry can capitalize on the growing demand for immunity-boosting beverages and create similar products to Weller's Sparkling Immunity line. - **Health Supplement Industry:** The health supplement industry can incorporate elderberry into their product lines to meet the growing demand for natural and effective immune-boosting supplements. - **Functional Foods Industry:** Functional foods companies can use elderberry and other immune-boosting ingredients to create a range of functional foods and capitalizing on the consumers' growing interest in healthy and natural products. ## Related on Trend Hunter - [Vitamin-Rich Sparkling Waters](https://www.trendhunter.com/trends/dr-funk.md) - [Popsicle-Style Immune Supplements](https://www.trendhunter.com/trends/wellements.md) - [Immune-Support CBD Beverages](https://www.trendhunter.com/trends/happy-mellow.md) - [Immunity Liquid Beverage Enhancers](https://www.trendhunter.com/trends/immunity-liquid-beverage-enhancers.md) - [Immunobiotic Beverages](https://www.trendhunter.com/trends/inner-immune-by-nouri.md) - [Herbal Water Enhancers](https://www.trendhunter.com/trends/twinings.md) - [Immunity-Boosting Kids Beverages](https://www.trendhunter.com/trends/star-water.md) - [Functional Ginger Beverages](https://www.trendhunter.com/trends/gngr-labs-canned.md) - [Organic Wellness-Focused Drinks](https://www.trendhunter.com/trends/adaptogeninfused-sparkling-water.md)