# Mysterious Sparkling Beverages Sparkling Ice Launched a Limited-Edition Mystery Fruit Flavor By Laura McQuarrie | Published 2018-08-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sparkling-ice References: [prnewswire](https://www.prnewswire.com/news-releases/sparkling-ice-reveals-limited-edition-mystery-fruit-flavor-300691046.html) & [sparklingice](http://www.sparklingice.com/) For the summer this year, [Sparkling Ice](https://www.trendhunter.com/trends/sparkling-ice-caffeine) launched a limited-edition Mystery Fruit Flavor and challenged fans to identify the flavor as part of a social media initiative. The zero-sugar beverage is made with a blend of sparkling water and real fruit flavor, plus vitamins and antioxidants. Previously, Sparkling Ice has launched a variety of fruit flavors, including everything from [Orange Mango](https://www.trendhunter.com/trends/the-art-of-vibes) to Classic Lemonade. Sparkling Ice recently revealed its limited-edition mystery flavor to be Passion Fruit Punch and soon, it will be announcing the grand prize winner of its social media #WhatTheFlavorSweeps sweepstakes. The influence of foodie culture and experiential eating has inspired many food and beverage brands to put the refined palates of consumers to the test by launching a variety of "surprise" or "mystery" flavors that challenge the senses. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 24% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Mystery Flavors:** Brands are launching surprise flavors to challenge the senses and engage consumers, offering opportunities for new and creative flavor development. - **Experiential Marketing:** Social media initiatives like Sparkling Ice's #WhatTheFlavorSweeps sweepstakes engage consumers and create buzz, presenting opportunities for other brands to leverage experiential marketing. - **Healthy Beverages:** Sparkling Ice's zero-sugar beverage with added vitamins and antioxidants caters to consumers' growing desire for healthy and functional beverages, creating opportunities for other brands to innovate in this space. ### Where This Applies - **Food and Beverage:** Brands in the food and beverage industry are launching surprise flavors to engage consumers and create buzz around their products. - **Marketing and Advertising:** Experiential marketing initiatives like social media campaigns are becoming increasingly effective at engaging consumers and creating brand awareness. - **Health and Wellness:** The trend towards healthier beverages with added functional ingredients presents opportunities for innovation in the health and wellness industry. ## Related on Trend Hunter - [All-Black Mystery Sodas](https://www.trendhunter.com/trends/zero-sugar-what-the-fanta.md) - [Caffeinated Sparkling Waters](https://www.trendhunter.com/trends/sparkling-ice-caffeine.md) - [Mystery Flavor Sweet Teas](https://www.trendhunter.com/trends/mystery-flavor-tea.md) - [Candy-Flavored Sparkling Drinks](https://www.trendhunter.com/trends/sparkling-ice-starburst.md) - [Gamified Mystery Drink Experiences](https://www.trendhunter.com/trends/what-the-fanta-1.md) - [Wintry Sparkling Seltzers](https://www.trendhunter.com/trends/sparkling-seltzers.md) - [Mystery Milk Beverages](https://www.trendhunter.com/trends/mystery-flavour.md) - [Nostalgic Caffeinated Sparkling Waters](https://www.trendhunter.com/trends/sparkling-ice-caffeine-cherry-cola.md) - [Functional Candy-Flavored Sparkling Waters](https://www.trendhunter.com/trends/sparkling-ice-x-life-savers.md)