# Functional Candy-Flavored Sparkling Waters The Sparkling Ice x LIFE SAVERS Sodas Have Zero Sugar By Michael Hemsworth | Published 2026-01-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sparkling-ice-x-life-savers References: [bevindustry](https://www.bevindustry.com/articles/98123-sparkling-ice-life-savers-launch-candy-inspired-flavors) & [talkingrain](https://talkingrain.com)  The Sparkling Ice x [LIFE SAVERS](https://www.trendhunter.com/trends/project-ad-life-insurance) soda range has been debuted as a new collaboration product from the [Talking Rain Beverage Co.](https://www.trendhunter.com/trends/sparkling-ice-branding-refresh) and [Mars](https://www.trendhunter.com/trends/iced-coffee-by-victor-allens) that will provide consumers with a candy-inspired flavor experience. The product range features the brand's signature Sparkling Ice soda in four LIFE SAVERS-inspired flavors including Strawberry, Wild Cherry, Pineapple and the limited-edition Green Apple. The drinks are each made with zero sugar and no artificial dyes, while also featuring vitamins and antioxidants in the mix to give them a functional recipe for consumers to appreciate. Vice President of Talking Rain Lisa Holcomb commented on the Sparkling Ice x LIFE SAVERS soda range saying, "LIFE SAVERS flavors appeal across generations and we know that Sparkling Ice consumers love having their candy dreams transformed into a zero-sugar beverage reality. Both brands have built their legacies on flavor variety and exploration. Consumers today are looking for the comfort of nostalgic flavors, as well as a refreshing treat that lifts their spirits. And because color strongly influences the tastes we experience, having a beautiful green in this lineup communicates to our consumers that our products are anything but subtle.” Image Credit: Talking Rain Beverage Co. ## Trend Insights (Trend Hunter) - Score: 7.9/10 - Popularity: 86% | Activity: 90% | Freshness: 61% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Nostalgia-driven Flavors:** Products that combine familiar, nostalgic tastes with modern health trends offer a balanced blend of comfort and functionality. - **Zero-sugar Innovations:** The rise of zero-sugar beverages caters to health-conscious consumers seeking indulgence without the caloric intake typically associated with sweet treats. - **Functional Beverages:** Beverages incorporating vitamins and antioxidants are tapping into the consumer demand for drinks that provide both flavor and health benefits. ### Where This Applies - **Beverage Industry:** The beverage sector is rapidly evolving with collaborations that marry classic candy flavors with sparkling water innovation, highlighting a trend towards hybrid refreshment experiences. - **Health and Wellness:** As people increasingly focus on wellness, the health industry is capitalizing on products that offer both flavor satisfaction and functional health benefits. - **Confectionery:** Candy companies are exploring opportunities beyond traditional formats by infusing their flavors into healthier alternatives like beverages. ## Related on Trend Hunter - [Candy-Inspired Sodas](https://www.trendhunter.com/trends/candy-lips.md) - [Gen Z-Targeted Flavored Colas](https://www.trendhunter.com/trends/pepsi-zero-sugar-flavors.md) - [Soda Shop-Inspired Energy Drinks](https://www.trendhunter.com/trends/herbalife-liftoff-energy.md) - [Bubbly Beverage Mini-Cans](https://www.trendhunter.com/trends/mini-cans.md) - [Vitamin-Enhanced Sparkling Water Flavors](https://www.trendhunter.com/trends/new-sodastream-flavors.md) - [Nostalgic Caffeinated Sparkling Waters](https://www.trendhunter.com/trends/sparkling-ice-caffeine-cherry-cola.md) - [Chic Free-From Soda Refreshments](https://www.trendhunter.com/trends/cans-soda.md) - [Tingling Tropical Cocktail Candies](https://www.trendhunter.com/trends/ice-breakers-sparkling.md) - [Flavor-Driven Cornish Sodas](https://www.trendhunter.com/trends/jollys-drinks.md)