# Mysterious Sweepstakes Refreshments The Sparkling Ice Mystery Flavor Drink is Limited-Edition By Michael Hemsworth | Published 2019-05-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sparkling-ice-mystery-flavor References: [preparedfoods](https://www.preparedfoods.com/articles/122392-sparkling-ice-limited-edition-mystery-flavor) & [sparklingice](http://www.sparklingice.com/) The Sparkling Ice Mystery Flavor has been announced by the brand as a new limited-edition refreshment as part of its latest sweepstakes entitled 'What the Flavor.' The contest works by having consumers purchase a bottle of the sparkling water drink and try to guess what flavor profile it has. Inspired by a tropical destination, the drink flavor is reported to have zero calories, zero sugar and is even infused with added vitamins and antioxidants to make it a beneficial refreshment option. Consumers who pick up a bottle of the Sparkling Ice Mystery Flavor sparkling water drink and enter the sweepstakes will have the chance to win a Holland America Line Caribbean cruise for two. This comes in addition to 500 other prizes that are up for grabs. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 73% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Limited-edition Refreshments:** Opportunity for brands to create excitement and engagement with consumers through limited-edition products. - **Interactive Contests:** The popularity of contests and sweepstakes as a marketing strategy to boost consumer participation and brand loyalty. - **Health-conscious Beverages:** Growing demand for low calorie, sugar-free drinks with added health benefits. ### Who This Affects Most - **Beverage Industry:** Opportunity for beverage companies to introduce limited-edition flavors and engage consumers through interactive contests. - **Cruise Industry:** Opportunity for cruise companies to partner with beverage brands for promotional collaborations to attract more consumers. - **Health and Wellness Industry:** Opportunity for health and wellness brands to capitalize on the demand for low calorie and sugar-free drinks with added vitamins and antioxidants. ## Related on Trend Hunter - [Wintry Sparkling Seltzers](https://www.trendhunter.com/trends/sparkling-seltzers.md) - [All-Black Mystery Sodas](https://www.trendhunter.com/trends/zero-sugar-what-the-fanta.md) - [Mystery Flavor Sweet Teas](https://www.trendhunter.com/trends/mystery-flavor-tea.md) - [Functional Candy-Flavored Sparkling Waters](https://www.trendhunter.com/trends/sparkling-ice-x-life-savers.md) - [Nostalgic Caffeinated Sparkling Waters](https://www.trendhunter.com/trends/sparkling-ice-caffeine-cherry-cola.md) - [Mysterious Sports Drink Flavors](https://www.trendhunter.com/trends/gatorade-mystery-flavor.md) - [Edgy Tropical Sparkling Waters](https://www.trendhunter.com/trends/pina-killada.md) - [Candy-Flavored Sparkling Drinks](https://www.trendhunter.com/trends/sparkling-ice-starburst.md) - [Gamified Mystery Drink Experiences](https://www.trendhunter.com/trends/what-the-fanta-1.md)