# Refreshing Sparkling Hop Waters Partake Brewing Recently Introduced the Hop Twist By Kalin Ned | Published 2025-01-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sparkling-hop-water References: [bevnet](https://www.bevnet.com/pr/2025/01/10/partake-brewing-introduces-hop-twist-a-refreshing-twist-on-sparkling-hop-water) & [drinkpartake](https://drinkpartake.com/products/hop-twist-us?variant=40002665644237)  [Partake Brewing](https://www.trendhunter.com/trends/partake-brewing-hazy-ipa) fancies itself as a pioneer in the [craft non-alcoholic beer](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers) market and the brand sets off to prove that legacy with its latest creation — a refreshing sparkling hop water called Hop Twist. This product aims to "reimagine what daytime drinking can look like." Hop Twist brings an ultra-refreshing experience through a bold citrus and tropical fruit blend. The sparkling hop water is infused with Citra® hops, which are known for their zesty lemon, orange, and grapefruit notes," and Mosaic® hops, which are "celebrated for their tropical fruit tones." Ted Fleming, Founder and CEO of Partake Brewing, emphasized his excitement for this flavor combination: "With Hop Twist, we see incredible potential to shake up the sparkling hop water category by introducing bold, unexpected ingredient pairings. After over a year of innovation and development, we’re excited to bring this vision to life." Image Credit: Partake Brewing ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 75% | Activity: 62% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Craft Non-alcoholic Beverages:** The rise of craft non-alcoholic beverages represents a shift towards flavor-focused alternatives that cater to health-conscious consumers. - **Citrus-tropical Infusion:** Citrus and tropical fruit infusions in beverages are gaining traction as they offer novel and refreshing taste profiles for consumers seeking unique experiences. - **Daytime Drinking Reimagined:** Reimagining daytime drinking with non-alcoholic options unlocks new opportunities for socialization and consumption occasions without compromising on flavor. ### Sectors Adopting This - **Non-alcoholic Beverage Industry:** The non-alcoholic beverage industry is evolving rapidly as brands innovate to meet the demands for flavorful and healthy drink alternatives. - **Craft Brewing Sector:** Craft brewers are expanding their portfolios beyond traditional beers to include non-alcoholic options that maintain artisanal quality and creativity. - **Flavoring and Ingredient Suppliers:** Suppliers specializing in innovative flavorings and ingredients have the opportunity to partner with beverage companies seeking distinctive taste combinations. ## Related on Trend Hunter - [Hoppy Sparkling Waters](https://www.trendhunter.com/trends/hoplark.md) - [Hops-Infused Sparkling Water](https://www.trendhunter.com/trends/sidekick-sparkling-hop-water.md) - [IPA-Inspired Sparkling Waters](https://www.trendhunter.com/trends/hop-splash.md) - [Dry January Refreshments](https://www.trendhunter.com/trends/hop-wtr-drink.md) - [Citrusy Hopped Waters](https://www.trendhunter.com/trends/hop-wtr-lime.md) - [Citrusy Hopped Tea Refreshments](https://www.trendhunter.com/trends/hop-wtr-iced-tea-lemonade1.md) - [Dry-Hopped Non-Alcoholic Brews](https://www.trendhunter.com/trends/hoplark-00.md) - [Peach-Flavored Sparkling Waters](https://www.trendhunter.com/trends/hop-wtr-1.md) - [Alcohol-Free Hazy IPAs](https://www.trendhunter.com/trends/partake-brewing-hazy-ipa.md)