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# Synbiotic Sparkling Water
Saya Suka Sparkling Functional Beverages Feature Probiotics & Prebiotics

By Laura McQuarrie | Published 2024-05-15 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/sparkling-functional-beverages
References: [nutraceuticalbusinessreview](https://nutraceuticalbusinessreview.com/Saya-Suka-synbiotic-water-Vitafoods-Europe)

![Synbiotic Sparkling Water](https://cdn.trendhunterstatic.com/thumbs/534/sparkling-functional-beverages.jpeg)

Saya Suka debuted at [Vitafoods Europe](https://www.trendhunter.com/trends/gummiotics) 2024, introducing sparkling functional beverages with gut health benefits from a combination of prebiotics and probiotics.

Available in three flavors, the functional sparkling beverages deliver refreshment and meet the growing demand for convenient gut health support products. Lemon Zest & Rosehip, Raspberry & Cardamom, and Bergamot & Swiss Pine support provide hydration and bolster a thriving gut microbiome, which contributes not only to digestive wellness benefits but also to immune and cognitive health and more.

This new beverage range from Kefinova AG features Clasado’s Bimuno GOS prebiotic and Weizmannia Coagulans GX-1 supplied by probiotic specialist Probi AB. Additionally, Bimuno GOS was included for its ability to nourish beneficial Bifidobacteria.

## Trend Insights (Trend Hunter)

- Score: 7.0/10
- Popularity: 91% | Activity: 96% | Freshness: 24%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Functional Beverages:** Sparkling functional beverages address the increasing consumer demand for health-focused, convenience-driven drinks with multiple wellness benefits.
- **Gut-health Innovations:** Combining prebiotics and probiotics in refreshing beverages promotes digestive, immune, and cognitive health, showcasing a holistic approach to wellness.
- **Multi-benefit Flavors:** Flavor combinations like Lemon Zest & Rosehip leverage natural ingredients to deliver not only taste but also enhanced health benefits.

### Industries Being Reshaped

- **Health Beverages:** The health beverages industry continues to evolve with gut-health-focused products, emphasizing the synergy between prebiotics and probiotics.
- **Nutraceuticals:** Nutraceutical companies can explore new formulations that integrate probiotics and prebiotics into consumer-friendly formats like sparkling water.
- **Functional Foods:** Functional food producers are innovating by developing multi-functional products that support various aspects of health, from digestion to immunity.

## Related on Trend Hunter

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