# Repurposed Sparkling Fruit Drinks Flawsome! Makes Refreshing Beverages with "Wonky Fruit" By Laura McQuarrie | Published 2019-11-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sparkling-fruit-drink References: [fabnews.live](https://fabnews.live/flawsome-launches-new-range-of-ethical-sparkling-fruit-drinks/) & [flawsomedrinks](https://flawsomedrinks.com/) Consumers who are looking for alternatives to sugary juices and sodas are exploring [carbonated beverages and sparkling fruit drinks](https://www.trendhunter.com/trends/soda-inspired-sparkling-water) like Flawsome!'s new range of refreshing products. The brand previously introduced a collection of cold-pressed juice products made from imperfect fruit and its newest offering offers yet another way to save food from being wasted by [combining "wonky fruit" with sparkling water](https://www.trendhunter.com/trends/yew). The brand's canned beverages are offered in varieties like Rhubarb & Apple, Sweet & Sour Apple and Cherry & Apple, with packaging designs that spell out just how much produce people are helping to save by consuming these products—the Sweet & Sour Apple flavor for example, notes that it saves two sweet and sour apples. Already, Flawsome! has saved 640 tons of wonky produce from going to waste. Image Credit: FAB News, Flawsome! ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 38% | Activity: 51% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sparkling Fruit Drinks:** The trend for carbonated fruit drinks made from wonky produce is growing, with an emphasis on health and sustainability. - **Food Waste Reduction:** Food waste reduction is becoming increasingly important as consumers demand healthier and more sustainable food options. - **Creative Packaging:** Brands are using creative packaging to communicate their social responsibility and environmental initiatives to consumers, as seen with Flawsome!'s packaging design. ### Who This Affects Most - **Beverage Industry:** The beverage industry has an opportunity to create healthier and more sustainable carbonated fruit drink options, by using wonky produce and promoting food waste reduction. - **Food Retail Industry:** Food retailers can support the trend for carbonated fruit drinks made from wonky produce, by stocking brands that prioritize food waste reduction and sustainability. - **Packaging Industry:** The packaging industry can support sustainability and social responsibility initiatives by creating innovative packaging designs that communicate a brand's commitment to reducing food waste and promoting healthier, more sustainable products. ## Related on Trend Hunter - [Upcycled Lime Beverages](https://www.trendhunter.com/trends/lime-sparkling-water.md) - [Edgy Gut Health Beverages](https://www.trendhunter.com/trends/killer-fruit.md) - [Effervescent Pressed Fruit Refreshments](https://www.trendhunter.com/trends/cawston-press-sparkling-water.md) - [Unsweetened Soft Drinks](https://www.trendhunter.com/trends/unsweetened-soft-drinks.md) - [School-Compliant Sparkling Fruit Juices](https://www.trendhunter.com/trends/belvoir-farm-fruitz.md) - [Upcycled Fruit Chews](https://www.trendhunter.com/trends/climate-candy.md) - [Bubbly Canned Superdrinks](https://www.trendhunter.com/trends/shrubbly.md) - [Wonky Fruit Vodkas](https://www.trendhunter.com/trends/raspberry-hibiscus-vodka.md) - [Repurposed Fruit Juices](https://www.trendhunter.com/trends/daily-dose-1.md)