# Zero-Sugar Sparkling Energy Seltzers Tilray Wellness & Whole Foods Market Debut Hi*Ball Energy By Kalin Ned | Published 2025-03-24 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/sparkling-energy-seltzer References: [globenewswire](https://www.globenewswire.com/news-release/2025/03/24/3047693/0/en/Tilray-Wellness-Collaborates-with-Whole-Foods-Market-to-Relaunch-Hi-Ball-Energy-Drinks-into-National-US-Retail.html)  [Tilray Wellness](https://www.trendhunter.com/trends/tilray-1), the health-focused division of [Tilray Brands](https://www.trendhunter.com/trends/herb-bloom), has partnered with [Whole Foods Market](https://www.trendhunter.com/trends/hiball-energy-seltzer) to reintroduce Hi*Ball Energy, a zero-calorie and zero-sugar sparkling energy seltzer. Originally a pioneer in the clean energy drink category, HiBall faded from shelves before Tilray acquired and revitalized the brand. This venture has resulted in a 68% sales surge on Amazon in recent months. Hi*Ball Energy caters to fitness enthusiasts, professionals, and wellness-focused millennials. The beverage is compelling for health-conscious shoppers because it is free from preservatives, artificial sweeteners, and sugar and can deliver 160mg of organic caffeine per can alongside guarana, ginseng, and B vitamins. The formulation of the zero-sugar sparkling energy seltzer positions it as a functional alternative to conventional energy drinks. The relaunch of Hi*Ball Energy includes four crowd-pleasing flavors — Grapefruit, Blood Orange, Blackberry, Wildberry. Image Credit: Tilray Wellness ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 83% | Activity: 89% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Zero-sugar Beverages:** Consumers are gravitating toward drinks that eliminate sugar without sacrificing flavor, highlighting a shift in the beverage industry's response to health-conscious demands. - **Functional Beverage Innovation:** The integration of ingredients like guarana, ginseng, and B vitamins in energy drinks reflects the rising trend of multifunctional beverages that offer more than just hydration. - **Boost in E-commerce Sales:** The renewed success of Hi*Ball Energy on platforms like Amazon signifies the growing trend of consumers opting for online shopping to discover niche and health-oriented products. ### Industries Being Reshaped - **Health and Wellness:** The focus on zero-calorie, natural energy drinks aligns with the broader health and wellness industry's mission to offer products that support a balanced and active lifestyle. - **Beverage Industry:** The introduction of innovative energy seltzers such as Hi*Ball Energy represents a disruption in the traditional beverage market, emphasizing clean label and functional drink options. - **Retail and E-commerce:** The collaboration between Tilray Wellness and Whole Foods Market, coupled with significant online sales, underscores the evolving retail strategies in the distribution of specialty health beverages. ## Related on Trend Hunter - [Blood Orange Seltzers](https://www.trendhunter.com/trends/hiball-energy-seltzer.md) - [Free-From Cannabis Seltzers](https://www.trendhunter.com/trends/hi-seltzer.md) - [Energy-Balancing Sparkling Beverages](https://www.trendhunter.com/trends/good-idea-sparkling-water.md) - [Vitamin-Based Sparkling Drinks](https://www.trendhunter.com/trends/bloom-nutrition-2.md) - [Caffeinated Functional Sparkling Waters](https://www.trendhunter.com/trends/heywell-x-foxtrot.md) - [Lemon-Inspired Energy Drinks](https://www.trendhunter.com/trends/lemon-fizz.md) - [Mood-Boosting Sparkling Water](https://www.trendhunter.com/trends/baloo.md) - [Unique Sugar-Free Energy Drinks](https://www.trendhunter.com/trends/new-red-bull-zero.md) - [Pineapple-Forward Functional Beverages](https://www.trendhunter.com/trends/pineapple-coconut.md)