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# Sparkling Energy Drinks
MatchaBar's 'Hustle' is a Natural Energy Drink Powered by Green Tea

By Laura McQuarrie | Published 2018-07-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/sparkling-energy-drink
References: [foodandwine](https://www.foodandwine.com/news/matchabar-sparkling-matcha-drake) & [matchabarnyc](https://matchabarnyc.com/collections/hustle#hustle-can)

MatchaBar is now adding to the many [ceremonial-grade matcha products](https://www.trendhunter.com/trends/strawberry-matcha-latte) that it offers with 'Hustle,' an all-new [sparkling energy drink](https://www.trendhunter.com/trends/naked-sparkling-energy).

The natural matcha energy drink is offered in an Unsweetened variety, as well as Original, which contains cane sugar. The [ready-to-drink tea-based energy product](https://www.trendhunter.com/trends/uncle-matts-organic-yerba-mate-energy-tea) sets itself from other kinds of drinks that are consumed for their energizing properties with a better-for-you formula. This is exemplified by the fact that matcha contains l-theanine, an amino acid that helps to counter some of the undesirable side effects of consuming caffeine.

MatchaBar recently shared that it has just completed an $8 million Series A round with support from numerous celebrity backers, including Diplo, Von Miller, Billie Eilish and Ansel Elgort, who join other celebrity investors like Drake, who became involved in the brand last year.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 31% | Activity: 33% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Natural Energy Drinks:** As consumers prioritize healthier lifestyles, the demand for natural energy drinks will continue to rise.
- **Tea-based Products:** Tea-based energy drinks like MatchaBar's 'Hustle' offer a unique differentiation among energy drink options.
- **Celebrity-backed Brands:** Investing in celebrity-backed brands like MatchaBar presents opportunities for brand awareness and potential growth.

### Industries Being Reshaped

- **Beverage Industry:** The beverage industry can explore launching more healthier energy drinks based on natural ingredients, such as MatchaBar's Hustle.
- **Fitness Industry:** Natural energy drinks like Hustle can appeal to consumers in the fitness industry who seek healthier alternatives to traditional energy drinks.
- **Celebrity Entrepreneurship:** The success and popularity of MatchaBar and other celebrity-backed brands provide opportunities for other celebrities to explore entrepreneurship and brand partnerships.

## Related on Trend Hunter

- [Canned Matcha Lattes](https://www.trendhunter.com/trends/chuh.md)
- [Canned Ceremonial-Grade Matchas](https://www.trendhunter.com/trends/ceremonial-grade-matcha.md)
- [Sparkling Matcha Teas](https://www.trendhunter.com/trends/sparkling-matcha-teas.md)
- [Functional Refreshing Matcha Lemonades](https://www.trendhunter.com/trends/bellamatcha-lemonade.md)
- [Functional Matcha-Focused Blends](https://www.trendhunter.com/trends/matcha-collection.md)
- [Energy-Boosting Matcha Blends](https://www.trendhunter.com/trends/dynamo-organic.md)
- [Reimagined Next-Gen Matcha Powders](https://www.trendhunter.com/trends/melo-matcha.md)
- [Free-From Energy Drinks](https://www.trendhunter.com/trends/virtue-clean-energy-drink.md)
- [Iced Energy Beverages](https://www.trendhunter.com/trends/starbucks-iced-energy.md)