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# Canned Sparkling Craft Cocktails
Vervet Creates Canned Craft Cocktails from Real Ingredients

By Kalin Ned | Published 2022-07-05 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/sparkling-craft-cocktails1
References: [drinkvervet](https://www.drinkvervet.com)

![Canned Sparkling Craft Cocktails](https://cdn.trendhunterstatic.com/thumbs/482/sparkling-craft-cocktails1.jpeg)

Vervet combines taste, premium ingredients, and convenience in its range of [sparkling craft cocktails](https://www.trendhunter.com/trends/canned-coppa-cocktails). Launched in 2019, the brand has claimed that it's "the only true farm-to-can cocktail in the [RTD world](https://www.trendhunter.com/trends/mixedup-cocktail-co)."

There are five Vervet sparkling craft cocktail varieties to choose from. The Tiki Tea is a [tropical margarita](https://www.trendhunter.com/trends/agave-boom-margaritas) with 7% ABV. Ideal for Margarita, Moscow mule, and tiki lovers, the beverage is made with real clarified lime juice, cold-brew oolong tea, and housemade falernum infusion from spices. Angelicano is a Negroni Spritz that includes Vervet's red amaro infused with real spices, Santa Barbara-farmed orange and grapefruit zest, and color from hibiscus. Toyo is a Sake & Tonic cocktail made from traditional Nama Sake, combined with hops and kumquats farmed by a local, woman-owned farm. Pale Mary is a clarified Bloody Mary and finally, Sundowner is a Strawberry Punch.

Image Credit: Vervet

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 19% | Activity: 11% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Craft-canned Cocktails:** Canned cocktails using real ingredients and exotic flavors, as well as convenience,
- **Farm-to-can Cocktail:** Innovative product enabling sourcing of farm-fresh ingredients in the canned cocktail sector,
- **Clarified Cocktails:** Filtration and clarification techniques used in creating modern canned cocktails,

### Who This Affects Most

- **RTD Beverages:** Ready-to-drink cocktail industry capitalizing on convenience and premium ingredients,
- **Farm-to-table:** Food and beverage industry using locally sourced ingredients for modern, innovative canned drinks,
- **Beverage Manufacturing:** Manufacturing of innovative canned cocktails using fresh, real ingredients as opposed to synthetic ones.

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