# Sparkling Cold-Brewed Teas Saicho's Non-Alcoholic Drinks Help to Create Elevated Food Pairings By Laura McQuarrie | Published 2019-12-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sparkling-cold-brewed-tea References: [barmagazine](https://barmagazine.co.uk/sparkling-cold-brewed-teas-pair-with-food/) & [saichodrinks](https://www.saichodrinks.com/) When it comes to pairing food and drinks, alcoholic options are often the first products that come to mind but [Saicho](https://www.trendhunter.com/trends/rare-tea-collection) is hoping to change this with its [sparkling cold-brewed tea beverages](https://www.trendhunter.com/trends/twinings-sparkling-tea). The non-alcoholic drinks are designed to elevate certain kinds of food with their complex flavors, as the teas are brewed for 24 hours. While Saicho's Darjeeling variety is said to be a perfect match for grilled meats, the flavor of Hojicha complements Asian salads or cured meats, and Jasmine elevates the taste of pasta and panna cotta. According to Saicho co-founder Charlie Winkworth-Smith, "The low and no-ABV trend is definitely going to take the lead in early 2020 as consumers look to make healthy changes in their lifestyle and drive the market for [sophisticated and complex no-alcohol alternatives](https://www.trendhunter.com/trends/sophisticated-alcoholfree-cocktails)." Image Credit: Saicho ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 25% | Activity: 53% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Non-alcoholic Beverage Pairing:** The trend of pairing non-alcoholic beverages with food creates opportunities for innovative flavor combinations and elevated dining experiences. - **Complex Flavored Cold-brewed Teas:** The growing popularity of cold-brewed teas with complex flavors presents opportunities for new product development and unique taste profiles. - **Low and No-abv Market:** The increasing demand for sophisticated and complex non-alcoholic alternatives creates opportunities for disruptive innovation in the low and no-ABV market. ### Sectors Adopting This - **Beverage:** Beverage industry can capitalize on the trend of non-alcoholic beverage pairing by developing new products and flavors to complement different types of food. - **Hospitality:** The hospitality industry can leverage the trend of complex flavored cold-brewed teas by incorporating them into their menus and offering unique pairings with their food offerings. - **Food and Beverage Manufacturing:** The food and beverage manufacturing industry can tap into the growing low and no-ABV market by producing innovative and sophisticated non-alcoholic alternatives that cater to changing consumer preferences. ## Related on Trend Hunter - [Premium Sparkling Teas](https://www.trendhunter.com/trends/copenhagen-sparkling-tea.md) - [Premium Sparkling Teas](https://www.trendhunter.com/trends/rare-tea-collection.md) - [Wine-Inspired Cold Brew Teas](https://www.trendhunter.com/trends/kaytea-sparkling-rosay.md) - [Zero-Proof Botanical Drinks](https://www.trendhunter.com/trends/proteau.md) - [Mocktail Tea Sample Sets](https://www.trendhunter.com/trends/mocktail-tea.md) - [Refreshing Mocktail Teas](https://www.trendhunter.com/trends/mocktail-tea1.md) - [Tea-Infused Non-Alc Wines](https://www.trendhunter.com/trends/native-by-cha.md) - [Non-Alcoholic Botanical Brewers](https://www.trendhunter.com/trends/coldraw.md) - [Non-Alcoholic Sparkling Teas](https://www.trendhunter.com/trends/non-alcoholic-sparkling-teas.md)