# Sparkling Cold Brew Cans High Brew is Launching a Trio of Sparkling Coffee Beverages By Laura McQuarrie | Published 2018-03-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sparkling-coffee-beverages References: [bevnet](https://www.bevnet.com/news/2018/expo-west-2018-video-whats-bubbling-high-brew) & [highbrewcoffee](https://www.highbrewcoffee.com/collections/coffee) At the 2018 Natural Products Expo West in California, High Brew revealed that it will be making a trio of [sparkling coffee beverages](https://www.trendhunter.com/trends/fuzzee-coffee) to add to its line of [conveniently canned coffee drinks](https://www.trendhunter.com/trends/premium-canned-lattes). The all-new vanilla, black and mocha flavors all come in at just 70 calories each and offer consumers a refreshing alternative to conventional cold brew products. Now that the rise of coffee culture has inspired many consumers to venture into the world of cold brew beverages, a number of unique innovations are being introduced, including unique hybrids and barrel-aged iterations on the popular drink. Like many other [sparkling drinks](https://www.trendhunter.com/trends/functional-beverage-category) that have recently been launched, these ones have the potential to appeal to not only coffee drinkers, but also those who are looking for a better alternative to soda. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 55% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Unique Cold Brew Hybrids:** The rise of coffee culture has created an opportunity for unique hybrids and variations on the popular cold brew drink. - **Barrel-aged Cold Brew:** Innovations in cold brew include barrel-aged iterations, offering a new twist on the traditional coffee beverage. - **Sparkling Coffee Beverages:** The introduction of sparkling coffee drinks provides a refreshing alternative to conventional cold brew products. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can benefit from developing unique hybrid cold brews and barrel-aged variations to cater to the growing coffee culture. - **Coffee Industry:** The coffee industry can explore the production of sparkling coffee beverages to appeal to a wider range of consumers and offer alternatives to soda. - **Natural Products Industry:** The natural products industry can leverage the popularity of cold brew and introduce innovative sparkling coffee drinks to meet consumer demand for refreshing and healthier options. ## Related on Trend Hunter - [Full-Flavor Canned Cold Brews](https://www.trendhunter.com/trends/canned-cold-brews.md) - [Sparkling Honey-Citrus Coffees](https://www.trendhunter.com/trends/flight-coffees-bomber-blend.md) - [Nitro-Infused Cream Cold Brews](https://www.trendhunter.com/trends/high-brew-1.md) - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Premium Cold Brew Cans](https://www.trendhunter.com/trends/premium-cold-brew.md) - [Sparkling Citrus Cold Brews](https://www.trendhunter.com/trends/sparkling-grapefruit-cold-brew.md) - [Expanded Ready-To-Drink Cold Brews](https://www.trendhunter.com/trends/readytodrink-cold-brew.md) - [Honey-Sweetened Cold Brews](https://www.trendhunter.com/trends/honey-sweetened-cold-brews.md) - [RTD Organic Cold Brew Coffees](https://www.trendhunter.com/trends/organic-cold-brew-coffees.md)